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The non-oilseed segment of sunflower seed market is expected to gain traction during 2023 and 2032. Non-oilseed sunflower seeds are utilized in the food sector as a nutritious ingredient in baked goods, salads, snacks, and confectionery products, owing to their health benefits and flavor-enhancing qualities. These seeds are also utilized in the animal feed as a source of nutrition for livestock and poultry.
As per AFIA (American Feed Industry Association) data, there are more than 5800 animal food production facilities in the U.S., yielding over 284 million tons of animal food each year. The rising focus on animal health and productivity is creating lucrative opportunities for animal feed manufacturers to explore sunflower seeds. This factor, in consort with the versatile nature of sunflower non-oilseed is supporting the segmental growth.
The snacks application held approximately 35% share of the sunflower seed market in 2022 and is poised to surge notably through 2032, owing to the increasing popularity of the product as a healthy and convenient snacking option. The uniqueness of sunflower seeds allows them to be incorporated into various snack products, such as roasted and flavored seeds, trail mixes, and energy bars, providing consumers with a delectable and guilt-free snacking experience. As health-conscious consumers continue to seek wholesome alternatives, the availability of nutritious on-the-go choices made from sunflower seeds will fuel the industry size.
North America sunflower seed market surpassed USD 10.5 billion in 2022 and is touted to showcase impressive growth trends over 2023 to 2032. The increasing awareness of health and wellness has led to a growing demand for nutritious snacks, making sunflower seeds a popular choice among consumers. There is widespread adoption of sunflower seeds in the food industry as ingredients in various products like baked goods and salads. Furthermore, the favorable agricultural policies and technological advancements in sunflower cultivation have contributed to the robust production and supply, solidifying North America position as a prominent player in the market.