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Technological advancements in formulation have notably boosted the effectiveness and allure of suncare products. Innovations like water-resistant, non-greasy, and broad-spectrum formulas cater to consumer demands for protection and comfort. Moreover, the burgeoning middle class in emerging markets, especially in Asia Pacific and Latin America, is driving up expenditures on personal care products, suncare included. Additionally, with global travel and outdoor activities on the rise, there's an intensified demand for suncare solutions as consumers aim to protect their skin from sun exposure.