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The market is fragmented, with several regional companies operating on a global scale. In 2023, the L'Oréal S.A., Procter & Gamble Co., Unilever, Shiseido Company, Limited, Johnson & Johnson led the market. To expand their customer base, broaden their product offerings, and establish a stronger foothold in the market, these corporations strategically deploy mergers, acquisitions, partnerships, and facility expansions. They also leverage their vast distribution networks and resources to investigate new markets.
Major players operating in the market are: