Suncare Products Market - By Type (Sun Protection Products, After Sun Products, Self-Tanning), By Form (Lotion, Spray, Gel, Stick), By Price Range, By Consumer Group, By Distribution Channel, Forecast 2024 - 2032

Suncare Products Market Size

Suncare Products Market size was valued at around USD 12.9 billion in 2023 and is estimated to register a CAGR of around 4.2% between 2024 & 2032. Several compelling factors are fueling the robust growth of the market. Heightened awareness about the dangers of UV exposure, including skin cancer and premature aging, is prompting consumers to prioritize sun protection.
 

This increased awareness, largely driven by public health campaigns and educational initiatives, is resulting in a wider adoption of suncare products. At the same time, consumers are increasingly favoring products with natural and organic ingredients, underscoring a broader trend towards health-conscious and eco-friendly choices.
 

Heightened scrutiny over the safety of specific chemical ingredients in suncare products, notably oxybenzone and octinoxate, could dissuade consumers and prompt regulatory restrictions. Manufacturers face costly and intricate challenges in adhering to stringent regulations, particularly in regions like Europe, which may hinder market entry and stifle product innovation.
 

Suncare Products Market Trends

Technological advancements in formulation have notably boosted the effectiveness and allure of suncare products. Innovations like water-resistant, non-greasy, and broad-spectrum formulas cater to consumer demands for protection and comfort. Moreover, the burgeoning middle class in emerging markets, especially in Asia Pacific and Latin America, is driving up expenditures on personal care products, suncare included. Additionally, with global travel and outdoor activities on the rise, there's an intensified demand for suncare solutions as consumers aim to protect their skin from sun exposure.
 

Suncare Products Market Analysis

Based on the type, the market is segmented into sun protection products, after sun products, and others. In 2023, the sun protection products segment accounted for revenue of around USD 8.2 billion and is expected to reach USD 12.1 billion by 2032. As individuals increasingly seek products to prevent UV-induced skin damage, consumer interest in anti-aging solutions fuels market growth. Formulation innovations, including advanced broad-spectrum protection, water resistance, and lightweight textures, attract consumers desiring effective yet comfortable sun protection.
 

The rising popularity of outdoor activities and sports, coupled with a burgeoning middle class in emerging markets enjoying increased disposable income, further propels the demand for sun protection products. Moreover, the emphasis on overall skin health and wellness underscores sun protection as a vital component of skincare. Stricter regulatory standards, along with endorsements from dermatologists and beauty influencers, significantly bolster consumer trust and propel market expansion.
 

Based on consumer group, the suncare products market is segmented into men, women, & kids. In 2023, the women segment emerged dominant, commanding a market share of around 48%, and is expected to reach 50% by 2032. As awareness of the long-term effects of UV exposure, including skin aging and skin cancer, grows, women are increasingly turning to suncare products as a preventive measure. They seek multifunctional suncare products that not only provide sun protection but also offer benefits like moisturization, hydration, and skin tone enhancement.
 

Anti-aging skincare is a priority, with a focus on products that shield against UV-induced damage and help maintain youthful skin. Sun protection has become a cornerstone of their anti-aging routines. Recent advancements in suncare formulations, such as lightweight and non-greasy textures, along with products tailored for specific skin types—be it sensitive, oily, or dry-address the diverse skincare needs of women.
 

North America held the largest market share of around 37% in 2023 and is estimated to register a CAGR of around 4.5% between 2024 & 2032. In North America, consumers are prioritizing youthful skin and aging prevention, fueling the demand for advanced suncare products boasting anti-aging benefits. Continuous innovations in suncare formulations, including enhanced broad-spectrum protection, water resistance, and diverse textures, are driving the North American market. Additionally, beauty trends and endorsements from celebrities and influencers significantly amplify consumer interest in the latest suncare products and innovations.
 

The U.S. dominated the North America suncare products market with revenue of over USD 3.7 billion in 2023 and is expected to grow at a CAGR of 4.6% during the forecast period. The U.S. market demonstrates a robust appetite for anti-aging and skincare products. Consumers are increasingly turning to suncare items that not only protect but also offer added skincare benefits, such as reducing wrinkles and brightening the skin.
 

The U.S. stands at the forefront of innovation in suncare formulations, introducing advanced broad-spectrum sunscreens, water-resistant options, and multifunctional products—like sunscreens that double as moisturizers or incorporate anti-aging ingredients. Given the U.S.'s diverse climate, which results in varying sun exposure levels, there's a pronounced demand for suncare products across regions, from the sun-soaked state of California to areas with more unpredictable weather patterns.
 

Germany dominated the Europe suncare products market share of around 24% in 2023 and is expected to grow at a CAGR of 4.6% from 2024 to 2032. Germans recognize the dangers of UV exposure and prioritize sun protection. Public health campaigns highlighting skin cancer risks and premature aging have fueled a robust demand for suncare products. German consumers gravitate towards advanced formulations, emphasizing high SPF, broad-spectrum protection, and dermatologist-tested products. Innovations like water-resistant and sensitive-skin-friendly suncare options have garnered positive responses. Furthermore, there's a growing consumer preference for biodegradable packaging and natural ingredients, spurring innovation in these domains.
 

China dominated the Asia Pacific suncare products market share of around 33% in 2023 and is expected to grow at a CAGR of 4.3% from 2024 to 2032. Heightened awareness of the harmful effects of UV exposure, including skin cancer and premature aging, is fueling the demand for suncare products. Public health campaigns, coupled with enhanced consumer education, are leading to a broader adoption of sun protection measures. In China, rapid urbanization and lifestyle shifts such as increased outdoor activities and heightened pollution exposure—amplify the demand for effective suncare solutions to shield the skin from environmental harm. Moreover, the swift expansion of e-commerce in China ensures consumers have convenient access to a diverse array of suncare products. Consequently, online shopping platforms and social commerce have emerged as pivotal channels for the distribution of these products.
 

Suncare Products Market Share

The market is fragmented, with several regional companies operating on a global scale. In 2023, the L'Oréal S.A., Procter & Gamble Co., Unilever, Shiseido Company, Limited, Johnson & Johnson led the market. To expand their customer base, broaden their product offerings, and establish a stronger foothold in the market, these corporations strategically deploy mergers, acquisitions, partnerships, and facility expansions. They also leverage their vast distribution networks and resources to investigate new markets.
 

Suncare Products Market Companies

Major players operating in the market are:

• Amorepacific Corporation
• Avon Products, Inc.
• Bayer AG
• Beiersdorf AG
• Clarins Group
• Coty Inc.
• Edgewell Personal Care
• Johnson & Johnson
• Kao Corporation
• L'Oréal Group
• Procter & Gamble Co.
• Revlon, Inc.
• Shiseido Co., Ltd.
• The Estée Lauder Companies Inc.
• Unilever
   

Suncare Products Industry News

• In February 2024, Shiseido Company, Limited announced that its subsidiary, Shiseido Americas Corporation ("Shiseido Americas"), has successfully acquired DDG Skincare Holdings LLC, the parent company of the Dr. Dennis Gross Skincare brand. This strategic acquisition is set to enrich Shiseido's portfolio in the premium skincare segment, strengthening its foothold in the North American market and aligning with its long-term growth strategy in the beauty industry. The move highlights Shiseido's dedication to amplifying its presence in the high-demand skincare category by merging with innovative brands that possess significant market potential.
   
• In August 2023, L’Oréal finalized its acquisition of Aesop, a unique luxury beauty brand. Established in Melbourne, Australia, in 1987, Aesop has expanded to nearly 400 retail outlets worldwide, comprising roughly 280 standalone stores and 100 department store concessions. This acquisition is poised to bolster L’Oréal’s luxury beauty portfolio, enhancing its footprint in pivotal global markets.
   

The suncare products market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Sun protection products
• After sun products
• Others (Self tanning, etc.)

Market, By Form

• Lotion
• Spray
• Gel
• Stick
• Others (mousse, etc.)

Market, By Price Range

• Low
• Medium
• High

Market, By Consumer Group

• Men
• Women
• Kids

Market, By Distribution Channel

• Online
  • E-Commerce
  • Company Website
• Offline
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Other Retail Stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA