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Companies are adopting strategic initiatives including diversifying supply sources, investing in cost-effective manufacturing technology, and educating customers about the benefits and applications of sudachi. Building good relationships with suppliers and creating unique marketing techniques can also help to alleviate the effects of these issues. Nishiji Foods, Yakami Orchard, and NISHIKIDÔRI are key players in the market, each with unique tactics to remain competitive. This strategic strategy has helped the corporation maintain its market position despite shifting consumer tastes.
Top companies operating in the sudachi industry include: