Submental Fat Treatment Market – By Treatment Type (Surgical Treatments, Minimally Invasive Treatments, Non-invasive Treatments), Product (Surgical Rejuvenation, Targeted Liposuction, Laser Ablation), End-use – Global Forecast (2024 – 2032)

Submental Fat Treatment Market Size

Submental fat treatment market size was valued at around USD 4 billion in 2023 and is estimated to grow at 11.7% CAGR from 2024 to 2032. Submental fat treatment also known as submental fat reduction or double chin treatment, refers to procedures aimed at reducing excess fat beneath the chin area.
 

This area known as the submental region, can accumulate fat due to factors such as genetics, aging, or weight gain, resulting in the appearance of a double chin. Submental fat treatment typically involves non-invasive or minimally invasive techniques designed to target and eliminate fat cells in this area, leading to a more contoured and defined jawline.
 

The increasing prevalence of obesity as a substantial impetus for market growth. For instance, in 2022, the World Health Organization (WHO) reported that 2.5 billion adults aged 18 and above were classified as overweight, globally. Among this population, 890 million individuals were identified as living with obesity. Thus, this underscores the pressing need for effective interventions and solutions to address the global obesity. Furthermore, increasing awareness about dermatological procedures, rising demand for aesthetic procedures, advancements in technology are the promoting factors fostering the growth of the market.
 

Submental Fat Treatment Market Trends

Technological advancements in submental fat treatment have led to the development of innovative cosmetic implants, offering patients an additional option for enhancing facial contours and addressing stubborn fat beneath the chin. These advancements have significantly expanded the range of available treatments, improving safety, efficacy, and overall patient satisfaction.
 

• Non-invasive procedures utilizing cutting-edge technologies such cryolipolysis and radiofrequency ablation devices to minimally invasive injectable treatments such as Kybella, the field of submental fat reduction has witnessed remarkable progress.
   
• Laser-assisted lipolysis techniques utilize laser energy to liquefy and remove fat cells, offering precise and controlled fat reduction with minimal trauma to surrounding tissues. Laser technology can also stimulate collagen production, resulting in improved skin tightening and firming effects.
  
   
• Further, high-intensity focused ultrasound (HIFU) devices can penetrate deep into the skin to target and destroy fat cells beneath the chin without causing damage to the surrounding tissues. HIFU treatments are non-invasive and typically require minimal downtime.
   

Submental Fat Treatment Market Analysis

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Based on treatment type, the market is divided into surgical treatments, minimally invasive treatments , and non-invasive treatments. The non-invasive treatments segment of the market is forecasted to reach USD 4.1 billion by 2032, showcasing robust growth propelled by several key factors.
 

• Non-invasive procedures typically require little to no downtime, allowing patients to resume their daily activities immediately after treatment without the need for recovery time.
   
• These treatments are generally well-tolerated and involve minimal discomfort during and after the procedure, as they do not require incisions or anesthesia.
   
• Further, non-invasive treatments are associated with minimal side effects such as temporary redness, swelling, or bruising, typically resolve on their own within a few days, thus propelling the growth of the market.
   

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Based on product, the submental fat treatment market is bifurcated surgical rejuvenation, targeted liposuction, laser ablation, and other products. The laser ablation segment accounted for USD 1 billion in 2023.
 

• Laser ablation allows for precise targeting of submental fat cells, minimizing damage to surrounding tissues and enhancing safety.
   
• It can be customized to suit individual patient needs and desired outcomes, allowing for tailored treatment plans that address specific areas of concern.
   
• Additionally, laser ablation procedures typically involve less discomfort compared to traditional liposuction, as they utilize heat energy to target and liquefy fat cells rather than physical suction.
   

Based on end-use, the submental fat treatment market is bifurcated into hospitals, dermatology clinics, medical spa, and other end-users. The hospitals segment accounted for USD 402.7 million in 2023.
 

• Hospitals provide access to a wide range of medical professionals and specialists, including plastic surgeons, dermatologists, and aesthetic specialists, offers comprehensive evaluation and treatment for submental fat concerns.
   
• Additionally, hospitals often have state-of-the-art equipment and facilities, including laser devices, ultrasound machines, and other advanced technologies, that allow for various treatment options tailored to individual patient needs. Thus, driving the growth of the market.
   

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The submental fat treatment market in U.S. accounted for a significant revenue of USD 798.6 million in 2023, and this trajectory is set to continue upwards.
 

• The U.S. is at the forefront of medical technology and innovation, with access to state-of-the-art equipment, laser devices, ultrasound technology, and other advanced technologies that enable a wide range of submental fat treatment options.
   

The market in Germany is expected to experience significant and promising growth from 2024 to 2032.
 

• Germany is home to highly skilled and experienced plastic surgeons, dermatologists, and aesthetic specialists are experts in submental fat treatment. Patients can benefit from their expertise and the high standards of medical training and education in Germany.
   

Japan submental fat treatment market is anticipated to witness lucrative growth between 2024 – 2032.
 

• Japan upholds rigorous safety and quality standards in healthcare with strict regulations and oversight ensuring the safety and efficacy of submental fat treatment procedures. Patients can trust that treatments performed in Japan meet high standards of quality and safety.
   

The submental fat treatment market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.
 

• Saudi Arabia has invested significantly in developing its healthcare infrastructure, with modern hospitals and medical facilities equipped with state-of-the-art technology and equipment for cosmetic procedures, including submental fat treatment.
   

Submental Fat Treatment Market Share

The submental fat treatment industry is competitive in nature, with several large multinationals and small and mid-sized companies competing in the industry. Overall, competition in the market is driven by factors such as product efficacy, safety profile, patient preference for non-invasive options, pricing, and marketing strategies. As demand for cosmetic procedures continues to rise, particularly with an increasing focus on facial aesthetics, companies are continually innovating to capture market share and meet the evolving needs of consumers.
 

Submental Fat Treatment Market Companies

Some of the eminent market participants operating in the submental fat treatment industry include:

• Apax Partners          
• ALASTIN Skincare, Inc.
• Boston Scientific Corporation                   
• Bausch Health Companies Inc.                 
• Cutera, Inc.             
• El.En. S.p.A.            
• Hahn & Company               
• Huadong Medicine Co., Ltd.           
• Merz Pharma           
• Sciton, Inc.             
• SharpLight Technologies Inc.                   
• Sisram Medical Ltd             
• TRIA BEAUTY           
• Venus Concept Inc.            
• Vitruvian Partners LLP        
   

Submental Fat Treatment Industry News:

• In April 2024, Hahn & Company has finalized the acquisition of Cynosure and is preparing the integration of Cynosure and Lutronic, uniting two prominent providers of energy-based medical aesthetic treatment systems under the parent company Cynosure Lutronic, Inc. This merger is poised to elevate global aesthetic standards, driven by a shared commitment to innovation, excellence, and safety.
   
• In September 2023, CUTERA, INC. announced the launch of Secret DUO, an innovative skin resurfacing and revitalization platform featuring dual non-ablative fractional technologies. This launch bolstered CUTERA's position in the market, offering healthcare professionals and clients an effective and versatile tool for achieving optimal skin rejuvenation results.
   

The submental fat treatment market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Treatment Type

• Surgical treatments                      
• Minimally invasive treatments                           
• Non-invasive treatments    

Market, By Product

• Surgical rejuvenation         
• Targeted liposuction 
• Laser ablation
• Other products

Market, By End-use

• Hospitals       
• Dermatology clinics  
• Medical spa
• Other end-users

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific 
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America 
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of Middle East and Africa