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Increasing prevalence of inflammatory bowel diseases (IBD) is one of the significant factor that is anticipated to drive the market growth. Inflammatory bowel diseases refer to a group of chronic inflammatory conditions that primarily affect the gastrointestinal tract. These conditions can lead to severe symptoms and complications, often necessitating surgical interventions, including ostomy surgery. The global incidence of IBD has been steadily increasing over the years. For instance, according to the European Federation of Crohn's and Ulcerative Colitis Associations data, in 2022, around 10 million individuals globally were estimated to suffer from inflammatory bowel diseases. As more individuals are diagnosed with conditions such as Crohn's disease and ulcerative colitis, the demand for ostomy surgeries to manage these diseases is expected to increase significantly.
Ostomy surgery can provide relief from debilitating symptoms and improve patients' quality of life. As the number of individuals undergoing ostomy surgery increases, the demand for stoma care devices and related products. Ostomy surgery often results in a permanent or long-term stoma. Individuals who undergo ostomy surgery require ongoing stoma care and use stoma care devices, such as ostomy bags and skin barriers, to effectively manage their condition. This creates a continuous need for stoma care products throughout a patient's life. The increasing prevalence of IBD has driven research and innovation in stoma care technology. Manufacturers are developing advanced stoma care devices with features such as improved adhesives, odour control, and ergonomic designs. These innovations contribute to better patient outcomes and encourage market progress.