Stick Packaging Market
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The global stick packaging market was valued at USD 467.4 million in 2023 and is estimated to grow at a CAGR of over 5.7% from 2024 to 2032.
The growth in the stick packaging market is fueled by increased consumer demand for convenience, portability, and portion control, especially in food, beverages, and health supplements. As the focus on a healthy lifestyle increases, so does the demand for vitamins and supplements, as well as functional foods. Stick packs are ideal for delivering these products in precise, single-serve portions. Some common types of health supplements are packed into stick packs because they need to provide on-the-go convenience that can easily be accommodated into an active lifestyle. It just fits into the sector of health and wellness where portability and simplicity is very much on point.
| Report Attribute | Details |
|---|---|
| Base Year: | 2023 |
| Stick Packaging Market size in 2023: | USD 467.4 Million |
| Forecast Period: | 2024 to 2032 |
| Forecast Period 2023 - 2032 CAGR: | 5.7 |
| 2023 Value Projection: | USD 770.2 Million |
| Historical Data for: | 2021 - 2023 |
| No of Pages: | 240 |
| Tables, Charts & Figures: | 370 |
| Segments Covered: | Material, End-use Industry, Region |
| Growth Drivers: |
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| Pitfalls Challenges: |
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The market for stick packaging is experiencing growth due to the trends in sustainability that are currently in demand by consumers and enterprises. As a result, manufacturers use plant-based plastics and paperboard that are biodegradable, compostable and recyclable. Besides, some advanced technologies that promote extending the durability and customization of products include digital printing and smart packaging. Innovative low-cost packaging solutions have generated further demand in the B2B segment. Leading players adopt circular economy with principles of green packaging, while the entire industry is minimizing carbon footprints with efficiency enhancements of the supply chain.
The use of plastic and multi-layered material in stick packs contributes to the pollution of the environment. Plastic and multi-layered materials do not recycle; therefore, significant amounts end up in landfills and oceans. Consumers and governments are now starting to understand this environmental effect caused by plastic wastes, hence tougher regulations and consumers looking for greener alternatives. Opportunity exists in customization and branding. Stick industrial packaging offers a distinct opportunity for product branding and product customization. Although the size is small, brands are able to use stickers to creatively label their products and print high-quality designs on them, creating a significant difference. This adaptability is important, as it allows brands to visually attract consumers while communicating important information about the intended use of the product. As the premium packaging market has increased, brands have been able to effectively use advanced printing technology to produce convincing stick packs to promote stick packaging in the market and improve brand identity. These stick packs can be changed for specific editions or for specific users, increasing its market appeal.
Based on material the stick packaging market is segmented into biaxially oriented polypropylene (BOPP), polyethylene (PE), paper, metallized films, and others. The biaxially oriented polypropylene (BOPP) segment is projected to grow at a CAGR of over 6% during the forecast period.
Based on end-use industry the stick packaging market is divided into food and beverages, pharmaceuticals, personal care and cosmetics, and others. The food and beverages segment dominated the market with a market share of over 40% in 2023.
North America held a significant market share of over 30% in 2023. With an increase in demand for convenient food, beverages and health products, the packaging market for stick products in the U.S. is expected to grow stronger. There is also a shift to the need for more eco-friendly packaging, which is further improving market growth. In addition, the rise of e-commerce expands the market as formats easy to ship are most commonly used. Customization possibilities as well as the incorporation of new materials are topics within the industry.
China's stick packaging market is booming, driven by rapid urbanization and changing consumer lifestyle patterns. Increased urbanization and rising incomes result in higher demand for convenient, ready-to-eat products. The food and beverage sector is at the forefront, with tea, coffee, and snacks moving to the top of the list. Health-conscious consumers are also demanding more nutritious items in stick form. There has been a rise in environmental awareness, which has led to more careful choice of environmentally friendly stick packaging material.
Germany is the leader in Europe's market, combining innovation with strict sustainability targets. The country's strong food and beverage industry, along with stringent environmental laws, propels the market. German consumers are always on the lookout for eco-friendly alternatives, which makes brands invest in recyclable and biodegradable materials. The pharmaceutical and personal care industries also play a huge role, preferring compact, functional packaging. Advanced manufacturing capabilities have made Germany a leader in developing innovative packaging solutions.
The stick packaging market in Japan is a reflection of the nation's high quality and innovation standards. The customers demand added convenience without sacrificing functionality, especially in food and beverages. Instant noodles, coffee, and snacks form the largest markets. Japan's focus on sustainability is gradually encouraging manufacturers toward recyclable and biodegradable products.
The Indian market is expanding rapidly, primarily due to the growth of cities and changing consumer preferences. Urbanization and increases in income result in the growth of demand for convenient, ready-to-consume products. The growth is led by the food and beverage sector, especially instant beverages and snacks. Health-conscious consumers drive demand for portion-controlled options and functional foods. Environmental awareness has also increased with a marked trend towards eco-friendly packaging materials that reflect a commitment to sustainability.
The competition in the stick packaging industry is intense, with both global and regional players vying for market share. The leading package companies such as Amcor and Mondi use their broad portfolio of products, the latest new materials and design innovations to dominate the market. However, smaller specialist firms find niches by taking on specifically tailored services to the customer, for instance, sustainable options and especially customizing solutions. Demand in eco-friendly packaging and the emerging technology has therefore increased competitive pressure on companies due to their desire to continuously be innovative and also adapt to customer preferences and other regulatory changes.
Major players operating in the stick packaging industry are:
Market, By Material
Market, By End-use Industry
The above information is provided for the following regions and countries:
Major players in the industry include Amcor, Associated Labels and Packaging, Catalent, Constantia Flexibles, Elitefill, ePac Flexible Packaging, Flexi, GFR Pharma, and Glenroy.
The global market size for stick packaging was valued at approximately USD 467.4 million in 2023 and is expected to reach around USD 770.2 million by 2032, driven by a CAGR of over 5.7% from 2024 to 2032.
The North America market held a significant share of over 30% in 2023, driven by demand for convenient, single-serve products and a strong focus on sustainability and e-commerce.
The food and beverages segment accounted for over 40% of the market share in 2023, driven by consumer preference for convenient, ready-to-eat products in single-serve, portable packages.