Stick Packaging Market Size - By Material, By End-use Industry Analysis, Share, Growth Forecast, 2024 - 2032

Stick Packaging Market Size

The global stick packaging market was valued at USD 467.4 million in 2023 and is estimated to grow at a CAGR of over 5.7% from 2024 to 2032.
 

The growth in the stick packaging market is fueled by increased consumer demand for convenience, portability, and portion control, especially in food, beverages, and health supplements. As the focus on a healthy lifestyle increases, so does the demand for vitamins and supplements, as well as functional foods. Stick packs are ideal for delivering these products in precise, single-serve portions. Some common types of health supplements are packed into stick packs because they need to provide on-the-go convenience that can easily be accommodated into an active lifestyle. It just fits into the sector of health and wellness where portability and simplicity is very much on point.
 

Stick Packaging Market Trends

The market for stick packaging is experiencing growth due to the trends in sustainability that are currently in demand by consumers and enterprises. As a result, manufacturers use plant-based plastics and paperboard that are biodegradable, compostable and recyclable. Besides, some advanced technologies that promote extending the durability and customization of products include digital printing and smart packaging. Innovative low-cost packaging solutions have generated further demand in the B2B segment. Leading players adopt circular economy with principles of green packaging, while the entire industry is minimizing carbon footprints with efficiency enhancements of the supply chain.
 

Stick Packaging Market Analysis

The use of plastic and multi-layered material in stick packs contributes to the pollution of the environment. Plastic and multi-layered materials do not recycle; therefore, significant amounts end up in landfills and oceans. Consumers and governments are now starting to understand this environmental effect caused by plastic wastes, hence tougher regulations and consumers looking for greener alternatives. Opportunity exists in customization and branding. Stick industrial packaging offers a distinct opportunity for product branding and product customization. Although the size is small, brands are able to use stickers to creatively label their products and print high-quality designs on them, creating a significant difference. This adaptability is important, as it allows brands to visually attract consumers while communicating important information about the intended use of the product. As the premium packaging market has increased, brands have been able to effectively use advanced printing technology to produce convincing stick packs to promote stick packaging in the market and improve brand identity. These stick packs can be changed for specific editions or for specific users, increasing its market appeal.
 

Based on material the stick packaging market is segmented into biaxially oriented polypropylene (BOPP), polyethylene (PE), paper, metallized films, and others. The biaxially oriented polypropylene (BOPP) segment is projected to grow at a CAGR of over 6% during the forecast period.
 

• The BOPP market is growing due to its strength, clarity, and flexibility. Its barrier properties are stronger, making it perfect for food, beverages, and personal care products. BOPP extends shelf life and maintains the quality of the product, which is a critical requirement for snacks, powdered drinks, and pharmaceuticals. Its cost-effectiveness and adaptability to a variety of designs stimulates the demand for a stick package.
   
• Being lightweight, BOPP reduces the amount of transport expenditure that is vital with the rise of e-commerce. Due to its suitability for high-quality graphics printing, it is gaining popularity among various packaged products on the market. In addition, with consumers looking for both functional and attractive packaging, BOPP is still widely used by various brands who want to promote the ease of use of their products while maintaining their visual appeal.

Based on end-use industry the stick packaging market is divided into food and beverages, pharmaceuticals, personal care and cosmetics, and others. The food and beverages segment dominated the market with a market share of over 40% in 2023.
 

• The food and beverages segment leads the market for stick packaging. The market has been driven by a trend of ready-to-eat, single-serve, and portable packages as consumers prefer more convenient products. It also relates to busy lifestyles and portion control. Popular items include instant coffee, tea, snacks, and ready-to-drink beverages.
   
• Health-conscious people have increased demands for functional food, protein, and supplement bar in stick packets. The emerging innovation in a eco-friendly version of packaging materials also gains popularity among consumers.

North America held a significant market share of over 30% in 2023. With an increase in demand for convenient food, beverages and health products, the packaging market for stick products in the U.S. is expected to grow stronger. There is also a shift to the need for more eco-friendly packaging, which is further improving market growth. In addition, the rise of e-commerce expands the market as formats easy to ship are most commonly used. Customization possibilities as well as the incorporation of new materials are topics within the industry.
 

China's stick packaging market is booming, driven by rapid urbanization and changing consumer lifestyle patterns. Increased urbanization and rising incomes result in higher demand for convenient, ready-to-eat products. The food and beverage sector is at the forefront, with tea, coffee, and snacks moving to the top of the list. Health-conscious consumers are also demanding more nutritious items in stick form. There has been a rise in environmental awareness, which has led to more careful choice of environmentally friendly stick packaging material.
 

Germany is the leader in Europe's market, combining innovation with strict sustainability targets. The country's strong food and beverage industry, along with stringent environmental laws, propels the market. German consumers are always on the lookout for eco-friendly alternatives, which makes brands invest in recyclable and biodegradable materials. The pharmaceutical and personal care industries also play a huge role, preferring compact, functional packaging. Advanced manufacturing capabilities have made Germany a leader in developing innovative packaging solutions.
 

The stick packaging market in Japan is a reflection of the nation's high quality and innovation standards. The customers demand added convenience without sacrificing functionality, especially in food and beverages. Instant noodles, coffee, and snacks form the largest markets. Japan's focus on sustainability is gradually encouraging manufacturers toward recyclable and biodegradable products.
 

The Indian market is expanding rapidly, primarily due to the growth of cities and changing consumer preferences. Urbanization and increases in income result in the growth of demand for convenient, ready-to-consume products. The growth is led by the food and beverage sector, especially instant beverages and snacks. Health-conscious consumers drive demand for portion-controlled options and functional foods. Environmental awareness has also increased with a marked trend towards eco-friendly packaging materials that reflect a commitment to sustainability.
 

Stick Packaging Market Share

The competition in the stick packaging industry is intense, with both global and regional players vying for market share. The leading package companies such as Amcor and Mondi use their broad portfolio of products, the latest new materials and design innovations to dominate the market. However, smaller specialist firms find niches by taking on specifically tailored services to the customer, for instance, sustainable options and especially customizing solutions. Demand in eco-friendly packaging and the emerging technology has therefore increased competitive pressure on companies due to their desire to continuously be innovative and also adapt to customer preferences and other regulatory changes.
 

Stick Packaging Market Companies

Major players operating in the stick packaging industry are:

• Amcor
• Associated Labels and Packaging
• Catalent
• Constantia Flexibles
• Elitefill
• ePac Flexible Packaging
• Flexi
• GFR Pharma
• Glenroy
• GreenSeed Contract Packaging
• Huhtamaki
• Kimac Industries
• Korpack
• Losan Pharma
• Nutra Coast
• Polynova Industries
• ProAmpac
• Sonoco Products
• Transcontinental
   

Stick Packaging Industry News

• In April 2022, Amcor Plc recently introduced the latest range of sustainable high shield laminates for applications such as sachets, stick packs, and strippacks used in packaging pharmaceutical products - paper-based and polyolefin based. This launch underscores their effort to cater to the extremely stringent requirements set by the pharma industry within environmentally friendly and green packaging applications.
   

This stick packaging market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Kilo Tons) from 2021 to 2032, for the following segments:

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Market, By Material

• Biaxially oriented polypropylene (BOPP)
• Polyethylene (PE)
• Paper
• Metallized films
• Others

Market, By End-use Industry

• Food and beverages
• Pharmaceuticals
• Personal care and cosmetics
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa