Stand-up Pouches Market Size

Stand-up Pouches Market Size

Stand-up Pouches Market was valued at USD 26.6 billion in 2023 and is anticipated to grow at a CAGR of over 5% between 2024 & 2032.

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The increasing trend of stand-up pouches is driven by the growing consumption of food items on-the-go consumption, thereby necessitating the development & deployment of stand-up pouches in the market. There has been a shift from cans to flexible packages with consumers demanding pouches containing zipper-like features, enabling them to view the product from inside. The rising disposable incomes and the concerns pertaining to health are generating a demand for convenient shelf-stable package food options. This trend is also witnessing growth in liquid items encompassing food and non-food products such as liquid detergents.
 

For instance, in January 2024, The API Group and its subsidiary Accredo Packaging, a manufacturer of more sustainable packaging solutions in the food & consumer products markets, collaborated with the Fresh-Lock team at Presto Products, a business of Reynolds Consumer Products, introducing a first-of-its-kind flexible stand-up pouch utilizing over 50% Post-Consumer Recycled (PCR) content fit for food packaging.
 

There has been an increment in the use of lightweight stand-up pouches among consumers seeking convenient options of portable packaging solutions. For branding and labeling purposes, organizations need extra space which the stand-up pouches provide significantly as compared to rigid packaging. Manufacturers are responding by investing in advanced materials and production techniques to create pouches that offer superior durability without adding unnecessary weight. The investments in the stand-up pouches are revealing the importance of the flexible packaging and many manufacturers are working on mono material film layer to improve the barrier protection against moisture and oxygen causing potential damage to food items.
 

The stand-up pouches have been integrated into various products categories but there are significant challenges in its manufacturing process, which need to be tackled. Material engineering & selection holds importance as it decides the level of barrier against moisture and other elements such as light and oxygen, which when exposed to will deteriorate the product. Different pouches for various products require different layers of films based on the strength, durability, and heat resistance the pouch needs to adhere with. Adding zippers, spouts, and tear notches adds extra complexity in its manufacturing process.