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Sports Tourism Market Trends

Report ID: GMI8404
Published Date: Mar 2024
Report Format: PDF

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Sports Tourism Market Trends

The market is experiencing a shift toward sustainable practices and eco-friendly initiatives. With the growing environmental awareness, travelers are seeking destinations and experiences that prioritize conservation efforts, minimizing carbon footprints and promoting responsible tourism practices. For instance, in January 2024, FITUR Sports 2024 announced France 2024 as its Olympic and Sports Destination Global Partner. This partnership aims to promote France 2024 as a sports tourism destination during the International Tourism Trade Fair. The initiative highlights the country's commitment to eco-friendly practices and responsible tourism, contributing to the overall sustainability of the market.

Major sports events are increasingly becoming the key factors in the market. With the rising global popularity of events, such as the Olympics, FIFA World Cup, and major championships, destinations are leveraging these occasions to attract visitors. The allure of witnessing top-tier athletes compete on a global stage has led to a surge in travel to host cities, boosting regional tourism revenues and economic growth.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The Sports Tourism Market was valued at USD 564.7 billion in 2023 and is estimated to record over 10% between 2024 & 2032 due to the rising collaboration between the tourism and sports industries, along with the expansion of sports infrastructure and facilities.

In 2023, the passive segment accounted for a market share of around 55% and will grow significantly through 2032 as travelers are increasingly opting for leisurely spectating experiences over active participation.

Europe sports tourism market share was over 40% in 2023 and will grow significantly through 2032 due to the surge in multi-sport vacations, blending cultural exploration with active experiences such as hiking, cycling, and skiing.

BAC Sports, Grand Slam Tennis Tours, Gullivers Sports Travel Ltd., Marathon Tours & Travel, Navigo Sports Tour, LLC, Premium Sport Tours, Saddle Skedaddle, WorldStrides Sports, XL Sports Tours, and Xtreme Gap Year.