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In 2023, key companies including Decathlon, Adidas AG, Under Armour, Safilo Group, and Nike Inc., held a combined market share of 30-35%. These companies are actively pursuing strategies such as mergers, acquisitions, and global expansions to broaden their reach and enhance their product offerings. They are investing heavily in research and development to introduce new technologies, including improved lens technology, enhanced durability, and smart eyewear features. With a strong focus on product differentiation, these companies are creating specialized designs to cater to various outdoor sports and consumer preferences. Additionally, they are tapping into emerging markets and leveraging digital platforms to stay ahead in a highly competitive industry.
Major players operating in the sports sunglass industry are: