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Based on product, the sports nutrition ingredients market share from probiotics segment is slated to grow at 8.5% CAGR through 2032, led by their growing consumption on account of their digestive health benefits. Probiotics help enhance the immune system and improve intestinal health, and since more consumers are growing inclined to functional foods and beverages for their digestive health benefits, manufacturers are witnessing a sizable revenue stream in coming years.
Companies are also taking the time to bring more unique products with improved nutritional content and launch probiotic-fortified foods that can be used beyond their traditional applications such as yogurt and other supplements. Back in August 2022, Tate & Lyle, a British food and beverage ingredient supplier, and APC Microbiome Ireland, a Science Foundation Ireland (SFI) Research Centre, announced the publication of their joint intellectual property on a novel synbiotic fibre product which is developed using a combination of probiotic and dietary fibres.
In terms of age group, the sports nutrition ingredients market share from generation Z segment is predicted to expand at 7.5% CAGR during the forecast timeline, credited to the surging inclination of this generation toward fitness and healthy living. The spending power of gen Z has also increased, which when combined with their growing awareness about healthy eating makes them the leading market growth facilitators. With more of the gen Z entering the employment market, the spending power of the demographic is further slated to go up and create new revenue prospects for the industry.
The North America sports nutrition ingredients market share will surpass USD 2.5 billion by 2032, on account of increasing incidence of micronutrient deficiency owing to poor eating habits. Regional growth can also be ascribed to increasing consumption of dietary supplements as a way to fight the obesity epidemic in the region. As per the National Institute of Health Office of Dietary Supplements, Americans spend nearly USD 2.1 billion on weight-loss dietary supplement pills every year.
Meanwhile, the region’s entrenched nutraceutical infrastructure and new product developments are further creating a strong impetus for growth. For example, in December 2020, Ingredion, an American multinational ingredient provider, launched VITESSENCE® Pulse 1803, a pea protein isolate to expand its portfolio of plant-based ingredient solutions to cater to the growing demographic of plant-based protein consumers in the region.