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Sports Bra Market Size

  • Report ID: GMI10835
  • Published Date: Aug 2024
  • Report Format: PDF

Sports Bra Market Size

Sports Bra Market size was valued at USD 14.5 billion in 2023 and is estimated to grow at a CAGR of 5.5% between 2024 and 2032. A growing awareness of fitness and health is driving demand for sports bras. As more individuals incorporate regular exercise into their routines, the need for supportive and comfortable sportswear, including sports bras, has surged. Fitness enthusiasts and athletes seek high-performance sports bras that offer optimal support, comfort, and moisture-wicking properties for their workouts, whether in the gym, during outdoor activities, or in sports training.

 

Fashion trends in sportswear have evolved, with sports bras becoming a stylish and versatile garment. Modern sports bras are designed not only for functionality but also for aesthetics, with a variety of colors, patterns, and designs. The integration of sports bras into everyday fashion, often worn as part of athleisure or casual outfits, contributes to increased consumer interest and demand.

 

Technological advancements in fabric and garment design have led to the development of high-performance sports bras that offer superior support, comfort, and durability. Innovations such as moisture-wicking fabrics, breathable mesh panels, anti-microbial treatments, and adjustable features enhance the functionality and appeal of sports bras. The introduction of new materials and technologies drives consumer interest and adoption of advanced sports bras.

 

One of the most significant issues in the sports bra market is achieving a perfect fit across diverse body types. Many women struggle to find sports bras that provide the right balance of support, comfort, and size. Variations in sizing standards and inconsistent fit across brands exacerbate this problem, leading to customer dissatisfaction and returns. Advanced materials and technologies used in sports bras, such as moisture-wicking fabrics, anti-microbial treatments, and high-performance elastics, can be expensive. The cost of incorporating these features can be a barrier for some brands, particularly those competing in the value segment of the market.

 

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of sports bra reached USD 14.5 billion in 2023 and is set to register 5.5% CAGR between 2024 and 2032, due to growing awareness of fitness and health and increasing functionality and comfort trends.

The high impact segment dominated around USD 4.5 billion in 2023, driven by rising participation in intense workouts and increasing endorsements from athletes.

North America market accounted for USD 3.8 billion in 2023, led by rising awareness of the benefits of regular physical activity.

Adidas AG, Berkshire Hathaway, Bonobos, Calvin Klein, Giorgio Armani S.p.A., Hanesbrands Inc., Hugo Boss AG, Jockey International, Inc., Mack Weldon, Nike, Inc., and Puma SE, among others.

Sports Bra Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 428
  • Countries covered: 22
  • Pages: 112
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