Sports Bra Market - By Product (High Impact, Medium Impact, Low Impact, Sports Bra with Underwire, Seamless Sports Bra, Front Closure Sports Bra), By Material (Cotton, Spandex, Polyester, Bamboo), By Age Group, By Distribution Channel & Forecast, 2024 - 2032

Sports Bra Market Size

Sports Bra Market size was valued at USD 14.5 billion in 2023 and is estimated to grow at a CAGR of 5.5% between 2024 and 2032. A growing awareness of fitness and health is driving demand for sports bras. As more individuals incorporate regular exercise into their routines, the need for supportive and comfortable sportswear, including sports bras, has surged. Fitness enthusiasts and athletes seek high-performance sports bras that offer optimal support, comfort, and moisture-wicking properties for their workouts, whether in the gym, during outdoor activities, or in sports training.
 

Fashion trends in sportswear have evolved, with sports bras becoming a stylish and versatile garment. Modern sports bras are designed not only for functionality but also for aesthetics, with a variety of colors, patterns, and designs. The integration of sports bras into everyday fashion, often worn as part of athleisure or casual outfits, contributes to increased consumer interest and demand.
 

Technological advancements in fabric and garment design have led to the development of high-performance sports bras that offer superior support, comfort, and durability. Innovations such as moisture-wicking fabrics, breathable mesh panels, anti-microbial treatments, and adjustable features enhance the functionality and appeal of sports bras. The introduction of new materials and technologies drives consumer interest and adoption of advanced sports bras.
 

One of the most significant issues in the sports bra market is achieving a perfect fit across diverse body types. Many women struggle to find sports bras that provide the right balance of support, comfort, and size. Variations in sizing standards and inconsistent fit across brands exacerbate this problem, leading to customer dissatisfaction and returns. Advanced materials and technologies used in sports bras, such as moisture-wicking fabrics, anti-microbial treatments, and high-performance elastics, can be expensive. The cost of incorporating these features can be a barrier for some brands, particularly those competing in the value segment of the market.
 

Sports Bra Market Trends

There is a growing focus on enhancing the performance and support capabilities of sports bras. Advanced materials and construction techniques are being employed to offer superior support, reduce discomfort, and enhance overall performance during physical activities. The integration of technology into sports bras is gaining traction. Innovations include smart fabrics that monitor biometrics, temperature-regulating materials, and fabrics with embedded sensors that track performance metrics.
 

Sustainability is becoming a key focus in the sports bra market, with consumers increasingly demanding eco-friendly and ethically produced products. Brands are adopting sustainable practices and using recycled materials, organic cotton, and environmentally friendly manufacturing processes. Sports bras are increasingly being designed for versatility, blending functionality with fashion to be worn both during workouts and as part of everyday outfits. The athleisure trend emphasizes stylish and comfortable sports bras that can be worn from the gym to casual settings.
 

Sports Bra Market Analysis

Based on product, the market is divided into high impact, medium impact, low impact, sports bra with underwire, seamless sports bra, front closure sports bra, others. In 2023, high impact sports bras held the dominant market of USD 4.5 billion and is expected to reach USD 7.7 billion by 2032. High impact sports bras are designed to provide maximum support during high-intensity workouts and competitive sports such as running, aerobics, or high-impact aerobics.
 

The increasing participation in such activities drives demand for bras that minimize breast movement and provide superior support. Recommendations and endorsements from professional athletes and fitness influencers contribute to the popularity of high-impact sports bras. Consumers often look for products endorsed by experts to ensure they meet performance and support requirements.
 

Based on material, the sports bra market is categorized into cotton, spandex, polyester, bamboo, others. In 2023, cotton held the dominant market share of 41% and is anticipated to grow through the years. Cotton is renowned for its softness and natural breathability. Sports bras made from cotton are highly favored for their comfort, making them suitable for low-impact activities and everyday wear.
 

Cotton is less likely to cause skin irritation compared to synthetic materials, appealing to consumers with sensitive skin or allergies. Cotton sports bras are often priced lower than those made from advanced synthetic materials, making them an economical choice for budget-conscious consumers.
 

North America held a sports bra market of around USD 3.8 billion in 2023 and is expected to reach USD 6.3 billion by 2032. There is a growing emphasis on health and fitness in North America, driven by rising awareness of the benefits of regular physical activity. This trend is supported by government health initiatives, media coverage, and a cultural shift towards healthier lifestyles.
 

The market in U.S. is set to grow through a CAGR of 5.9% through the forecast time period. There is an increasing emphasis on health and fitness across the U.S. population, driven by growing awareness of the benefits of regular exercise and healthy living. This trend is supported by public health campaigns, fitness influencers, and the rise of fitness culture.
 

The German sports bra market maintained a considerable position in Europe. As more Germans engage in physical activities, including gym workouts, running, and sports, the demand for high-performance sports bras that provide adequate support and comfort increases. Consumers are seeking sports bras that enhance their exercise experience and cater to their active lifestyles.
 

China is supposed to grow at the highest rate of 6.6% in the region. Fitness and sports activities are becoming increasingly popular in China, with more individuals participating in organized sports, fitness classes, and outdoor activities. The growing interest in sports like basketball, soccer, and marathon running contributes to this trend.
 

Sports Bra Market Share

Sports bra industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such Adidas AG, Berkshire Hathaway, Bonobos, Calvin Klein, Giorgio Armani S.p.A., Hanesbrands Inc., Hugo Boss AG, Jockey International, Inc. collectively held around 5%-10% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
 

Sports Bra Market Companies

Major players operating in the sports bra industry are:

• Adidas AG
• Berkshire Hathaway
• Bonobos
• Calvin Klein
• Giorgio Armani S.p.A.
• Hanesbrands Inc.
• Hugo Boss AG
• Jockey International, Inc.
• Mack Weldon
• Nike, Inc.
• Puma SE
• Ralph Lauren Corporation
• Saxx Underwear Co.
• Tommy Hilfiger
• Under Armour, Inc.
   

Sports Bra Industry News

• On April 12, 2024, Adidas, in collaboration with Rheon Labs, introduced the TECHFIT CONTROL BRA. This launch aims to tackle the pressing issue of breast pain, a concern for 72% of women while running. The sports bra is equipped with RHEON™, a reactive super polymer that adjusts to offer crucial support during high-intensity movements, thus boosting both performance and comfort.
   
• On August 22, 2023, Under Armour rolled out its latest innovation, the HeatGear Armour High Sports Bra. Tailored for female athletes, this bra promises unmatched support during intense activities. It's not just a sports bra; it's a pivotal tool for women aiming for peak performance without compromising on comfort. Priced competitively, it underscores the advanced technology and design focus on female athletes. With this introduction, Under Armour reaffirms its commitment to empowering women in sports, equipping them for success both on the field and beyond.
   

The sports bra market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) (Million Units) from 2021 to 2032, for the following segments:

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Market, By Product

• High Impact
• Medium Impact
• Low Impact
• Sports Bra with Underwire
• Seamless Sports Bra
• Front Closure Sports Bra
• Others (Underwired, etc.)

Market, By Material

• Cotton
• Spandex
• Polyester
• Bamboo
• Others

Market, By Age Group

• 15 - 30
• 31 – 45
• 46 – 60
• Above 60

Market, By Distribution Channel

• Wholesaler/Distributor
• Specialty store
• Hypermarket/Supermarket
• E-commerce
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA