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Giant Manufacturing Co., Ltd., and Trek Bicycle Corporation hold a significant market share of over 10% on the sports bicycles industry. Giant Manufacturing Co., Ltd. forms strategic partnerships and sponsorships with professional cycling teams, events, and athletes. By associating with high-profile riders and competitions, Giant enhances brand visibility and credibility in the cycling community. These partnerships also provide valuable feedback for product development and help Giant stay connected with consumers.
Trek Bicycle Corporation expands its retail footprint by opening branded retail stores and partnering with independent bike shops worldwide. They focus on providing premium retail experience, knowledgeable staff, and personalized service to enhance customer satisfaction and loyalty. By investing in retail expansion, Trek increases the accessibility and visibility of its products in key markets.
Major companies operating in the sports bicycles industry are: