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Current trends, including a shift towards bespoke nutrient formulations to improve crop yields while minimizing environmental impact in the specialty fertilizers industry. The change in this direction comes about due to rising sustainability consciousness and for more accuracy through modernization of agricultural practices. Moreover, there is increased use of sophisticated nutrients such as slow-release fertilizers and micronutrant products. Market dynamics are also being impacted in terms of sustainability concern and change of regulations as eco-friendly alternatives increase visibility.