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Based on source, the natural source segment held over USD 271.7 million revenue in 2022. Consumers are increasingly seeking natural alternatives in various industries, including cosmetics, aromatherapy, and food and beverages. Spearmint oil, derived from the Mentha spicata plant, is valued for its refreshing and minty aroma, as well as its potential health benefits. Its use in natural and organic products aligns with the rising consumer preference for clean-label goods. As awareness of the potential therapeutic properties of spearmint oil spreads, the demand for this natural source is likely to continue its upward trajectory, led by a desire for products that are both effective and environmentally friendly.
Based on form, the concentrates form segment accounted for 46.3% of the spearmint oil market share in 2022, due to its potent and versatile applications in various industries, including cosmetics, food and beverage, and pharmaceuticals. The concentrated form offers enhanced flavoring and aromatic properties, making it a preferred choice for product developers seeking to intensify the sensory experience in their formulations.
Based on application, the food and beverages segment reached USD 134.5 million revenue in 2022. The growing demand for natural and flavorful ingredients in the food and beverage industry has led to an increased interest in spearmint oil. With its refreshing and mild taste, spearmint oil has become a sought-after additive, enhancing various culinary creations. Consumers are increasingly drawn to products that offer both unique flavors and potential health benefits, and spearmint oil aligns with this trend. Its versatility makes it a popular choice in a wide range of products, from teas and confectionery to cocktails and savory dishes.
Based on distribution channel, the spearmint oil market size from B2B segment dominated around USD 293.2 million in 2022, attributed to its versatile applications across various industries, ranging from cosmetics and personal care products to the food and beverage sector. Spearmint oil's refreshing and minty aroma makes it a popular choice in the formulation of perfumes, lotions, and soaps, while its natural flavoring properties contribute to its use in food and beverage production. Additionally, the rising awareness of the potential health benefits associated with spearmint oil, such as its soothing properties and potential antimicrobial effects, further fuels its demand in the B2B sector.
North America spearmint oil market recorded more than USD 151 million in 2022. As consumers increasingly prioritize health and wellness, the use of spearmint oil in various applications such as aromatherapy, personal care products, and natural flavorings has witnessed a steady rise. Additionally, the versatile properties of spearmint oil, known for its refreshing aroma and potential health benefits, have contributed to its integration into diverse industries, further fueling demand. The shift towards sustainable and eco-friendly alternatives has also played a role, as spearmint oil aligns with the rising demand for plant-based and environmentally conscious solutions in North America.