Sparkling Wine Market Size - By Type (Red, White, Rose), Price (Luxury, Affordable), Packaging Type (Bottled, Canned), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail), Product, Regional Outlook & Global Forecast, 2023 – 2032

Sparkling Wine Market Size

Sparkling Wine Market size was valued at USD 54.9 billion in 2022 and is estimated to expand at 4.7% CAGR from 2023 to 2032. The market is a dynamic and evolving segment of the global wine industry. Sparkling wines are distinguished by their effervescence, which is frequently achieved by a secondary fermentation prozess. They are linked with special occasions, celebrations, and luxury, making them a prominent and increasing segment of the wine market.
 

There is a growing popularity of sparkling wine amongst the millennials and younger consumers. This group is increasingly looking for effervescent, lighter alternatives to classic still wines. The younger generation prefers sparkling wine because of its adaptability and attractiveness as an aperitif, a brunch staple, or even a stand-alone beverage.

Consumer tastes are changing, and there is a growing need for a variety of drinking experiences, which is driving the sparkling wine market in upward trajectory. The globalisation of taste is developing an appreciation for sparkling wines as the world becomes a global palate, making them a perfect companion to different international cuisines and celebrations.
 

Rising disposable incomes, particularly in emerging nations, make these effervescent delights more affordable, while health-conscious consumers are drawn to their lower calorie content and effervescence. Sparkling wine manufacturers use clever branding and marketing techniques to increase their appeal and build devoted followings. The culture of innovation in the sector, from fresh flavours to creative packaging, keeps it lively and enticing.

COVID-19 Impact

Initially, the industry suffered substantial setbacks as lockdowns and restrictions forced the closure of bars, restaurants, and event venues—the primary channels for sparkling wine consumption. With fewer social gatherings, demand for celebratory beverages fell, resulting in a drop in sales. Wineries were also impacted by production and delivery disruptions, increasing the difficulties.

The sparkling wine market did, however, see some tendencies emerge as the pandemic persisted. During times of isolation, many consumers turned to wine for solace and enjoyment, which increased off-premise sales through retail channels. People began to host celebrations at home more frequently, elevating ordinary occasions with sparkling wines. Wineries now have more ways to reach consumers thanks to the increase in e-commerce and direct-to-consumer sales.

Sparkling Wine Market Trends

In recent years, the sparkling wine industry has seen a number of dynamic movements that reflect shifting customer preferences and shifting market dynamics. Consumers are becoming more inclined to try premium and high-end sparkling wines, such as Champagne and sparkling wines from California's Napa Valley. This trend reflects a demand for more refined and high-end drinking experiences. Rosé sparkling wines are becoming increasingly popular. Its beautiful colour, fruity flavours, and association with elegance have made it a popular option for a variety of occasions, including brunches and festivities.
 

To cater to modern, on-the-go consumers, sparkling wine manufacturers are experimenting with packaging, introducing options such as canned sparkling wine, single-serve bottles, and different closures. These trends, taken together, highlight the lasting attraction of sparkling wines in various forms, as well as their continued growth potential in the global market.

Sparkling Wine Market Analysis

The sparkling wines market from red wine segment dominated around USD 35.63 billion revenue in 2022. Rosé sparkling wine is extremely popular, and it is created from red grape types, but the skin contact process is used, giving it a pink or salmon colour. Rosé sparklers combine fruitiness and elegance, with flavours ranging from strawberries and raspberries to floral undertones. This category includes Rosé Champagne, sparkling Rosé from Provence, and sparkling Shiraz.
 

The champagne segment accounted for 65% of the sparkling wine market share in 2022. Champagne, from France's eponymous region, is the pinnacle of sparkling wine. Champagne is known for its rigorous production process, which results in delicate bubbles, nuanced flavours, and a sumptuous appearance. It comes in wide variety, ranging from brut to rosé, and is frequently linked with festivals and luxury. Cava is Spain’s response to sparkling wine, and it’s normally created the traditional way. It’s a great value for money, with a nice combination of lemony and toasty aromas. Cava is adaptable and goes well with a wide range of cuisines, making it a popular choice for everyday festivities.
 

The affordable sparkling wine market segment is anticipated to grow at 5% CAGR through 2032. Sparkling wines in affordable category are inexpensive and accessible to a wide variety of consumers. These wines are often reasonably priced, making them appropriate for everyday consumption and casual occasions. To keep prices low, producers frequently use cost-effective production methods such as the Charmat process. Affordable sparkling wines, such as entry-level Prosecco, Cava, or other value-priced sparkling wines, provide a good introduction to the world of bubbly.

The bottled packaging industry is projected to grow substantially during the forecast period. Bottled sparkling wines are the most traditional and well-known form of packaging for this beverage. These wines are packaged in glass bottles with a cork or crown cap. Sparkling wines in bottles are frequently linked with elegance and are preferred for special occasions and celebrations. They have a long shelf life and are well-suited for ageing, allowing nuanced flavours and aromas to develop over time. This type of packaging is widely used for premium sparkling wines, such as champagne and other high-quality selections.

The sparkling wine market from specialty stores segment will gain remarkable momentum between 2023 and 2032. Supermarkets and hypermarkets also play an important role in the distribution of sparkling wines. They have a large assortment of brands and varieties, making it easy for customers to buy sparkling wine in addition to their regular supermarket shopping. This channel is well-known for its ease of use and competitive cost.

U.S. sparkling wine market is predicted to expand at a significant pace from 2023 to 2032. California is the American sparkling wine industry's epicentre, with renowned regions such as Napa Valley and Sonoma County producing high-quality sparkling wines. Napa Valley, in particular, is known for its méthode traditionnelle sparkling wines, which are sometimes compared to Champagne in terms of quality and elegance. California producers provide a wide range of sparkling wine varieties, from brut to rosé, to suit a variety of tastes and budgets.

Sparkling Wine Market Share

Some of the major companies operating in the sparkling wine market are:

• Accolade Wines Australia Limited.
• Bacardi & Company Limited
• Bronco Wine Company
• Casella Family Brands
• Moët & Chandon
• Caviro Extra S.P.A.
• Constellation Brands Inc.
• E & J Gallo Winery
• Pernod Ricard Winemakers
• Schramsberg Vineyards
• Treasury Wine Estates
• Henkell Freixenet
• Giulio Cocchi Spumanti Srl
• Vina Concha Y Toro SA
• Illinois Sparkling Co.

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market. Henkell Freixenet is a major company in the sparkling wine market. It is a German-Spanish sparkling wine company formed in 2014 through the merger of Henkell & Co. Sektkellerei and Freixenet. The company has a portfolio of over 30 sparkling wine brands, including Freixenet, Mionetto, Henkell, and Gruet. It operates in over 150 countries and has a global market share of over 15%.
 

Sparkling Wine Industry News

Bacardi has launched a new version of its Martini Asti sparkling wine in the UK that has been formulated to be served over ice.
 

This sparkling wine market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Type

• Red
• White
• Rose

Market, By Product

• Champagne
• Prosecco
• Cava
• Other

Market, By Price

• Luxury
• Affordable

Market, By Packaging

• Bottled
• Canned

Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt