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South Asia Facial Cleanser Market Trends

Report ID: GMI12062
Published Date: Oct 2024
Report Format: PDF

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South Asia Facial Cleanser Market Trends

In South Asia, the facial cleanser market is increasingly gravitating towards natural and organic offerings. Today's consumers are opting for cleansers devoid of harmful chemicals and artificial additives, signaling a broader shift towards healthier and eco-conscious choices. In response, brands are incorporating herbal, plant-based, and sustainably sourced ingredients into their products.

Notably, industry giants like Procter & Gamble, alongside indie brand HiBar, have introduced innovative waterless products, aiming to cut down on bathroom packaging and champion eco-friendly cleansing solutions. P&G has unveiled a distinctive formula crafted from eight ingredients, ingeniously spun into elongated threads and woven into a convenient single-use wash square. This evolving trend not only caters to the rising demand for safer skincare but also champions environmental sustainability, spurring a wave of product innovations.

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

The South Asia market size for facial cleanser was valued at approximately USD 822.05 million in 2023 and is expected to reach around USD 1.36 billion by 2032, driven by a CAGR of 5.9% from 2024 to 2032.

The normal skin type segment accounted for a revenue of USD 257.4 million in 2023 and is anticipated to grow at a CAGR of 6.4% during the forecast period, driven by the large population with balanced skin moisture levels.

India dominated the South Asia market with a share of around 35.69% in 2023 and is projected to grow at a CAGR of 6.1% during the forecast period, driven by rising disposable incomes and increased skincare awareness.

Major players in the market include Beiersdorf, Emami, Forest Essentials, Galderma India, Himalaya Wellness, Hindustan Unilever, Kaya Skin, Kiehl's, L'Oreal, and Mary Kay.