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The increasing fascination with sourdough bread is propelling its market growth. This is attributed to the belief among many that sourdough offers health benefits, including easier digestion and higher nutrient content. Moreover, there is a rising preference for natural food production methods and heritage grains, aligning with the broader trend towards authentic and environmentally sustainable food choices.
Looking ahead, the sourdough market is anticipated to continue its expansion as consumers seek bread varieties with distinct flavors, textures, and nutritional advantages. Additionally, the market is likely to witness the introduction of more sourdough-based products like snacks and pastries, alongside increased adoption by bakeries to cater to evolving consumer preferences.