Soil Moisture Sensor Market - By Product (Tensiometric, Volumetric, Solid-state Sensors), By Type (Analog, Digital), By Connectivity (Wired, Wireless), By Application & Forecast, 2024 - 2032

Soil Moisture Sensor Market Size

Soil Moisture Sensor Market was valued at over USD 300 million in 2023 and is estimated to register a CAGR of over 14% between 2024 and 2032.
 

A soil moisture sensor consists of probes inserted in the ground, which detect the moisture level by measuring the soil's electrical conductivity or capacitance. This information is crucial for optimizing irrigation schedules, thereby ensuring proper plant growth, and preventing water wastage in agriculture & landscaping applications. Advancements in the Internet of Things (IoT) and sensor technology are driving the market expansion. These innovations enable real-time monitoring and remote access to soil moisture data, improving precision agriculture practices. Integration with IoT platforms enables seamless data collection and analysis, enhancing irrigation scheduling and resource management. Furthermore, improved sensor accuracy and durability, as well as wireless connectivity options, are fueling the adoption in agricultural & landscaping applications, allowing for more efficient water use and crop yield.
 

For instance, in March 2021, Monnit launched its ALTA soil moisture sensor. Designed to meet the AgriTech market demand, the soil moisture sensor alerts users on their mobile devices or computers about how much, when, and where to water their crops or commercial landscaping. This innovative soil moisture sensor helps farmers, commercial growers, and greenhouse managers easily connect their precision irrigation operations to the IoT. This Monnit IoT Sensor provides a highly effective way to instantly improve irrigation scheduling and efficiency using timely soil condition data.
 

Government initiatives to conserve water augment the use of soil moisture sensors in agriculture. Policies promoting efficient water usage motivate farmers to adopt technologies for precise management of irrigation. Subsidies, grants, and regulations that encourage the use of soil moisture sensors boost market growth by addressing environmental concerns and promoting sustainable agricultural practices.
 

The soil moisture sensor market is hampered by data interpretation and integration challenges. Farmers may struggle to effectively interpret sensor data and integrate it into decision-making processes due to the complexity of agricultural systems and changing soil conditions. Farmers require agronomy and data analysis expertise, and there are compatibility issues when integrating sensor data with the existing management systems, which slows adoption.
 

Soil Moisture Sensor Market Trends

There is a noticeable shift toward precision agriculture, driven by advancements in sensor technology and data analytics, leading to an increased adoption of soil moisture sensors for irrigation and resource management optimization. The growing emphasis on sustainability and environmental conservation encourages farmers to invest in technologies that allow for more efficient water use, increasing the demand for soil moisture sensors. The integration of soil moisture sensors with IoT platforms and cloud-based data analytics enables real-time monitoring and decision-making, thereby increasing agricultural productivity.
 

For instance, in November 2021, SubAir Sports Systems announced a partnership with Soil Scout, a wireless underground soil moisture sensor startup, to give turf managers unprecedented control over operations and turf with automated subsurface monitoring and ventilation. Soil Scout’s sensor transmits moisture, temperature, and salinity data in real-time from up to two meters below the surface, while SubAir’s subsurface aeration and moisture removal units provide ideal pitch conditions, automatically adjusting the moisture levels of the turf according to live, real-time soil conditions.
 

There is a growing emphasis on developing affordable and user-friendly sensor solutions to meet the needs of small-scale farmers and emerging markets. Finally, collaborations among sensor manufacturers, agricultural technology companies, and research institutions are driving innovations and expanding the application scope of soil moisture sensors in diverse agricultural settings.
 

Soil Moisture Sensor Market Analysis

Based on the product, the market is segmented into tensiometric, volumetric, and solid-state sensors. The tensiometric segment accounted for a market share of over 40% in 2023.
 

• Tensiometric are expected to experience rapid growth. A variety of factors contribute to this upward trend. Advancement in sensor technology have resulted in the development of more accurate and dependable tensiometric sensors, which are critical for precisely measuring soil moisture content. Furthermore, growing awareness of the importance of soil moisture management in agriculture, landscaping, and environmental monitoring is driving up demand for such sensors.
   
• Furthermore, the use of precision agriculture techniques and the need for efficient water management practices drive up demand for tensiometric soil moisture sensors. Overall, given these factors, the tensiometric product type is expected to grow significantly in the Soil Moisture Sensor Market.
   

Based on connectivity, the market is segmented into wired and wireless. The wireless segment is estimated to register a significant growth rate of over 15.5% during the forecast period.
 

• With advancements in IoT technology, wireless soil moisture sensors have several advantages over traditional wired systems. They offer greater deployment flexibility, allowing for easy installation across large agricultural areas without the limitations of wired connections. Furthermore, wireless sensors enable real-time data collection and remote monitoring, allowing farmers to access soil moisture information from anywhere and at any time. This improves decision-making processes and allows for timely adjustments to irrigation schedules based on real-time data insights.
   
• Wireless connectivity lowers the installation and maintenance costs associated with wired systems, making soil moisture monitoring more affordable for farmers of all sizes. Wireless connectivity is expected to spur wide adoption due to its convenience, efficiency, and scalability.
   

North America held a significant share of over 35% in the global soil moisture sensor market in 2023 and is expected to grow significantly, due to factors such as the increasing adoption of precision agriculture techniques that require accurate soil moisture monitoring for optimal irrigation. Government initiatives promoting sustainable farming and water conservation are further stimulating demand. The region's advanced agricultural infrastructure and high awareness of environmental sustainability contribute to market growth. Furthermore, ongoing technological advancements, combined with the presence of key industry players and research institutions, are expected to accelerate the market in North America.
 

Soil Moisture Sensor Market Share

Campbell Scientific Inc. and Irrometer Company, Inc. holds a significant share of over 14% in the soil moisture sensor industry. Campbell Scientific Inc. offers a range of high-quality sensors and data acquisition systems for agricultural applications. Offering reliability and precision, the company's products contribute significantly to optimizing irrigation and resource management in various agricultural settings.
 

Major players, such as METER Group, Inc., Irrometer Company, Inc., Campbell Scientific Inc., Acclima Inc., and Spectrum Technologies, Inc., are constantly implementing strategic measures, such as geographical expansion, acquisitions, mergers, collaborations, partnerships, and product or service launches, to gain market shares.
 

Soil Moisture Sensor Market Companies

Major players operating in the market are:

• Acclima Inc.
• Campbell Scientific Inc.
• Delta-T Devices Ltd.
• E.S.I. Environmental Sensors Inc.
• IMKO Micromodultechnik GmbH
• Irrometer Company, Inc.
• METER Group, Inc.
• OTT Hydromet GmbH
• SDEC France
• Sentek
• Smartcultiva Corporation
• Spectrum Technologies, Inc.
• Stevens Water Monitoring Systems Inc.
• Toro Company
• Trellis, Inc.
• Vegetronix, Inc.
   

Soil Moisture Sensor Industry News

• In November 2023, Delta-T Devices partnered with SAF Tehnika (Aranet) to deliver leading wireless sensor network solutions for horticulture. Delta-T Devices’ WET150 multi-parameter soil sensor was selected for integration into SAF Tehnika’s leading wireless network solution – Aranet. Aranet is a fully integrated and powerful sensor-to-cloud wireless solution for commercial horticulture. The Aranet system allows growers to remotely monitor growing conditions in real-time through sensor data beamed directly to the cloud – enabling better yields and crop quality and less water waste.
   
• In October 2023, Delta-T Devices collaborated with the UK’s National Physical Laboratory (NPL) to create its latest multi-parameter soil sensor. Measurement technologies developed by the NPL played an important part in the development of Delta-T Device’s latest digital multi-parameter sensor. The development project was aimed at creating a research-grade sensor at a price point that encourages increased use in commercial horticulture, where such technology can bring major improvements in crop yields and quality, alongside reduced water waste.
   

The soil moisture sensor market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Product

• Tensiometric
• Volumetric
• Solid-state sensors

Market, By Type

• Analog
• Digital

Market, By Connectivity

• Wired
• Wireless

Market, By Application

• Agriculture
• Forestry
• Sports
• Weather forecasting
• Research studies
• Landscaping and ground care
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA