Soft Drinks Packaging Market Size - By Material, By Product Type, By Capacity, By Soft Drink Type Analysis, Share, Growth Forecast, 2025 - 2034

Soft Drinks Packaging Market Size

The global soft drinks packaging market was valued at USD 87 billion in 2024 and is estimated to grow at a CAGR of 3.4% from 2025 to 2034. The growing focus on sustainability is driving the adoption of paper-based packaging in the soft drinks industry.

As consumers and brands alike prioritize eco-friendly solutions, paper packaging is becoming a popular alternative to plastic. Its recyclability and reduced environmental impact align with global efforts to minimize waste, enhancing the market’s growth prospects. This shift supports the soft drinks packaging market as it evolves toward more sustainable practices, meeting consumer demand for environmentally responsible products. For instance, in August 2024, CO-RO joined Two Sides, a print and paper advocacy group, to promote sustainable paper-based soft drinks packaging. Known for its fruit concentrates and ice lollies, CO-RO aims to reduce its carbon footprint through recyclable paper packaging. This partnership will help raise awareness of the environmental benefits of paper packaging in the soft drinks industry.

Soft Drinks Packaging Market Trends

A key trend in the soft drinks packaging industry is the shift towards recyclable packaging. Companies are increasingly adopting sustainable solutions, such as 100% recyclable bottles and attached caps, to reduce plastic waste and improve recycling rates. This trend is driven by both consumer demand for eco-friendly products and regulatory pressure for more sustainable packaging practices. Major brands are investing in materials like recycled PET (RPET) and paper-based alternatives, aligning with global sustainability goals and enhancing their environmental credentials. For instance, in July 2024, Purity Soft Drinks introduced 100% recyclable packaging for its Juice Burst range, featuring attached caps. This innovation aims to reduce littering and enhance recycling efficiency. It aligns with EU regulations, while also improving sustainability credentials, following previous initiatives like no added sugar and 30% RPET content.

Soft Drinks Packaging Market Analysis

Competition from alternative packaging materials presents a significant challenge in the market. As consumers and regulators demand more sustainable solutions, materials such as glass, paper, and plant-based plastics are gaining traction. These alternatives often offer environmental benefits, like being biodegradable or more easily recyclable, which can undermine the market share of traditional plastic packaging. This growing shift to eco-friendly options forces soft drink manufacturers to adapt quickly, investing in new technologies and redesigning packaging to meet sustainability targets. However, balancing cost, functionality, and environmental impact remains a challenge in making the transition to alternative materials.

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Based on soft drink type, the market is divided into carbonated soft drinks, and non-carbonated soft drinks. The non-carbonated soft drinks segment is expected to reach a value of over USD 60 billion by 2034.

• The non-carbonated soft drinks segment is expected to reach significant growth in the soft drinks packaging market due to the increasing consumer preference for healthier and natural beverage options. Non-carbonated drinks, such as fruit juices, iced teas, sports drinks, and bottled water, are perceived as healthier alternatives to traditional carbonated soft drinks, which often contain higher levels of sugar and artificial additives. With a growing health-conscious population, consumers are shifting toward beverages that offer hydration, essential nutrients, and fewer artificial ingredients. This demand for healthier options is driving the growth of the non-carbonated soft drink segment, further increasing the need for sustainable and innovative packaging solutions that preserve product quality and appeal to eco-conscious buyers.
  
• Additionally, the rise of new flavors and product innovations in the non-carbonated soft drink segment is contributing to its expansion. As brands continue to develop products catering to specific dietary needs, such as low-sugar, organic, or functional beverages, consumer interest in non-carbonated drinks has surged. Non-carbonated drinks, like functional waters and energy drinks, are also capitalizing on the wellness trend, positioning themselves as products that provide specific health benefits. This diversity in offerings helps broaden the appeal of non-carbonated soft drinks, boosting their market share and driving demand for specialized packaging that ensures freshness and maintains the integrity of these beverages during transport and storage.
  

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Based on material, the market is divided into plastic, glass, metal, paper & paperboard, and others. The paper & paperboard segment is the fastest growing segment with a CAGR of over 6% between 2025 and 2034.

• The paper and paperboard segment is the fastest-growing in the soft drinks packaging market due to the increasing consumer demand for eco-friendly and sustainable packaging options. As environmental concerns regarding plastic waste rise, many consumers and brands are shifting towards paper-based solutions, which are perceived as more biodegradable and recyclable compared to traditional plastic packaging. The growing preference for sustainable packaging is driven by stricter environmental regulations and heightened awareness of the impact of single-use plastics. Paper and paperboard offer a renewable alternative that aligns with the sustainability goals of companies, making them a popular choice in the soft drink industry as brands look to improve their environmental footprint.
  
• Furthermore, advancements in paper and paperboard technology have contributed to the segment's growth. Innovations in coatings, lamination, and barrier technologies have made it possible for paper-based materials to better preserve the quality of soft drinks, including protecting against moisture and extending shelf life. These innovations have made paper and paperboard packaging more viable for liquid products, including soft drinks, and have allowed brands to offer convenient, eco-friendly packaging without compromising on product safety or durability. As consumers increasingly seek sustainable alternatives, the paper and paperboard segment is expected to continue growing, reflecting the broader shift toward greener packaging solutions in the beverage industry.
  

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North America held the share of over 35% in 2024. The U.S. is experiencing growth in the soft drinks packaging market due to several factors, including increasing consumer demand for convenience and eco-friendly packaging solutions. With a growing preference for ready-to-drink beverages, manufacturers are investing in innovative packaging options that enhance sustainability, such as recyclable materials and minimalistic designs. Additionally, stringent government regulations and heightened environmental awareness have prompted brands to adopt sustainable practices, further driving market expansion. The U.S. also has a well-established infrastructure for packaging recycling, which supports the shift towards more eco-conscious packaging solutions, fueling market growth.

The soft drinks packaging industry in China is growing rapidly due to the increasing urbanization and rising disposable incomes, which fuel demand for packaged beverages. With a large and youthful consumer base, there is a shift toward convenient, on-the-go packaging options such as bottles and cans. Additionally, the Chinese government's focus on sustainability has led to the introduction of eco-friendly packaging materials, including recyclable and biodegradable options, driving growth in the market. The expanding middle class and increasing health-consciousness also contribute to a surge in demand for healthier, ready-to-drink beverages, further enhancing packaging innovation.

In India, the soft drinks packaging market is experiencing growth as a result of a booming population and an expanding middle class. Consumers are increasingly opting for convenient and portable beverage packaging, such as cans, bottles, and tetra packs. Moreover, the rise in health awareness is influencing the demand for natural and low-sugar drinks, which are often packaged in eco-friendly materials. Government initiatives promoting sustainable practices and increasing infrastructure for recycling also play a significant role in boosting the adoption of recyclable packaging solutions in the market.

South Korea's market is growing steadily, driven by the country's high consumption of bottled beverages and an increasing demand for convenience packaging. With a strong focus on sustainability, South Korean consumers are showing a preference for eco-conscious packaging options such as recyclable PET bottles and paper-based containers. Additionally, the government’s stringent recycling regulations are encouraging companies to adopt environmentally friendly packaging, supporting the growth of the market. Innovation in packaging design to meet consumer preferences for premium and eco-friendly options is also contributing to the market's expansion.

Japan’s soft drinks packaging market is expanding, driven by a combination of innovation and consumer demand for convenience. With one of the highest per capita consumptions of beverages in the world, Japan sees significant demand for packaging solutions that offer ease of use and portability. Japanese consumers are increasingly concerned with environmental sustainability, which has spurred the adoption of recyclable and biodegradable materials for soft drink packaging. The country's well-established recycling infrastructure and government regulations supporting eco-friendly initiatives have further accelerated this shift, propelling growth in the market.

Soft Drinks Packaging Market Share

The competition in the soft drinks packaging industry is intense, with key players competing on several fronts, including price, product innovation, and sustainability. Price remains a critical factor as companies aim to offer cost-effective packaging solutions while maintaining quality. Product differentiation is achieved through unique packaging designs, convenience, and functionality, catering to diverse consumer preferences. Sustainability has become a significant competitive driver, with brands adopting eco-friendly materials and recyclable packaging to meet growing environmental concerns. Distribution networks are also crucial, as companies seek to expand their reach through efficient supply chains and partnerships with retailers and distributors across global markets.

Soft Drinks Packaging Market Companies

Major players operating in the soft drinks packaging industry are:

• Amcor
• AptarGroup
• Ardagh Group
• Ball Corporation
• Berry Global Group
• CAN-PACK
• CPMC Holdings
• Crown Holdings
• Graham Packaging
• Graphic Packaging International
• Novelis
• Plastipak Holdings
• SIG
• Silgan Holdings
• Smurfit Kappa
• Tetra Pak
• Visy Industries
• WestRock
  

Soft Drinks Packaging Industry News

• In October 2024, Twellium Industrial Company and Sidel launched a state-of-the-art beverage packaging facility in Kumasi, Ghana, featuring two advanced PET lines. The plant, designed for soft drinks packaging, includes Africa’s fastest PET water line, producing 80,000 bottles per hour, enhancing Twellium's position in the local beverage market.
  
• In April 2024, Aldi became the first UK supermarket to switch its entire range of soft drinks and bottled water to 100% recycled plastic. This move aligns with the company's sustainability goals, aiming to reduce plastic waste and increase the use of recycled materials in its packaging.
  

This soft drinks packaging market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billions) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Material

• Plastic
• Glass
• Metal
• Paper & paperboard
• Others

Market, By Product Type

• Bottles
• Cans
• Cartons
• Pouches
• Others

Market, By Capacity

• Small packaging (Up to 250 ml)
• Medium packaging (251 ml to 1 liter)
• Large packaging (Above 1 liter)

Market, By Soft Drink Type

• Carbonated soft drinks
• Non-carbonated soft drinks

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa