Social Trading Platform Market
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The global social trading platform market was valued at USD 3.2 billion in 2024 and is projected to grow at a CAGR of 9% between 2025 and 2034. The market is registering growth because of increased online trading engagements among retail investors. With more people looking to invest on their own, platforms with social trading options like copy trading and peer-to-peer views are becoming popular. For instance, the National Bureau of Economic Research reports that the daily trading activity nearly doubles (an increase of 96%), and daily turnover, which is the amount of balances traded, increases by 55%.
Retail investors using these platforms are then able to make knowledge-based decisions, so they don’t have to navigate the financial markets on their own. People today have greater access to the various resources, with the greater accessibility to smartphones and the internet coupled with the shift towards a less cash reliant economy. In conjunction with these changes, shifts like the increase and expansion of the market can also be further explained with the educational content and tools for beginners and accessible information geared towards facilitating support.
| Report Attribute | Details |
|---|---|
| Base Year: | 2024 |
| Social Trading Platform Market size in 2024: | USD 3.2 Billion |
| Forecast Period: | 2025 to 2034 |
| Forecast Period 2023 - 2032 CAGR: | 9 |
| 2023 Value Projection: | USD 6.7 Billion |
| Historical Data for: | 2021 – 2024 |
| No of Pages: | 180 |
| Tables, Charts & Figures: | 200 |
| Segments Covered: | Platform, Asset Class, End Use |
| Growth Drivers: |
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| Pitfalls Challenges: |
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Equally important, mobile applications are an essential growth factor of the market for social trading platforms. These applications enable users to connect to trading platforms wherever they are, and at any time, making it more appealing for beginners and skilled investors. By leveraging mobile strategies, real-time market notifications, connection opportunities, and uncluttered transactions on smartphones broaden the demographic reach of the platforms.
This type of convenience is particularly attractive to younger, more intelligent investors who prefer using mobile devices rather than traditional desk machines. Moreover, mobile apps enhance user interaction because of rich notifications, quick alerts, simplified interfaces, and other engagement features, adding value to the trading experience.
Social trading systems are experiencing rapid development regarding the use of modern technologies such as AI, machine Learning, and Data Analytics. With the implementation of AI and machine learning, algorithmic trading and smart investment planning are now tools available to trading platforms, which previously required expert intermediary services. Platforms now have the ability to automate routine complicated tasks and provide sophisticated and personalized recommendations.
Data analytic technology assists in better market evaluation, which improves decision-making and stratagems for trading, resulting in improved customer satisfaction. These advanced tools enormously improve the accuracy and speed of trading but, more importantly, expand the scope of the target retail investors. As more retail investors start using these programs, their size increases and fuels more investment into technology, resulting in more intense social trading. This fosters more investment into trust in social trading as a tactic to solve financial issues.
For instance, in July 2024, Finequities entered into a partnership with ViewTrade to create an AI-oriented social trading platform aimed at enhancing the users’ investment experience. This integration has as its objective: to create an interactive platform with ViewTrade robust trading features, enabling investors to make trades based on proven trading patterns. There is an integrated AI, that connects users, giving them personalized recommendations and information regarding the turbulent nature of the market.
Users can trade all US stocks, ETFs, and even some cryptocurrencies without paying any minimum deposit or monthly subscription fees. There are no commissions on transactions which allows for lowering the trading fee and addressing the demands of a wider market.
The social trading platform market has the difficulties that arise from the highly complicated and constantly changing global regulatory environment. These poses a risk as their operations are international and dealing with different compliance regulations can increase the time to market or restrict the scope of operations. There increased compliance costs which are caused due to differences in data law and privacy, consumer protection, and the financial compliance.
For example, the more developed markets like Europe and North America could have tighter restrictions on the operations of the platform while the newer markets may not have sufficient rules in place. In a market with such uncertainties, a new business will have a much harder time strategizing, and it makes entering the market incredibly enticing.
Based on the platform, the market is segmented into web-based platforms and mobile-based platforms. In 2024, the web-based platforms segment accounted for over 55% of the social trading platform market share and is expected to exceed USD 3.5 billion by 2034. Social trading platforms are primarily headed by web-based platforms for being more accessible, user-friendly, and compatible with multiple devices. Users can utilize various social and trading functions by simply opening a web browser on a desktop or a laptop, doing away with any other requirements.
These platforms are equipped with extensive features such as real-time charting, social feed integration, and high-end data visualization interfaces. Professional traders and analysts also favor web-based platforms for the larger screens, which assist in proper analysis. In addition, the e scalability of these web solutions makes it possible for integration with advanced AI tools and APIs, attracting both novice and experienced traders. The fact that these tools work across a myriad of operating systems boosts user engagement, and therefore increases market adoption.
Based on the end use, the social trading platform market is divided into individual traders and institutional traders. The individual traders segment held around 79% of the market share in 2024. The individual traders segment dominates the social trading platform market due to its accessibility and user-centric design. The individual traders segment leads the market of social trading platforms which is driven by ease of use and friendly user interface.
Social trading platforms open up the complex world of trading by adding features like copy trading, where users are able to document wise investors’ strategies, allowing individual investors to participate without much knowledge or skill. This is especially attractive to new traders who do not have the know-how or time to explore markets by themselves. Moreover, the incorporation of social networking boosts participation and inspires communities which in turn motivates retail investors.
The rise and growth in smartphones and internet accessibility has this user base in this segment. Thanks to the platform design which is low cost and pleasing to the user, individual traders are becoming more financially literate and building better diversified portfolios.
In 2024, the North America region accounted for a social trading platform market share of over 30% and is expected to exceed USD 2 billion by 2034. U.S. leads the market in the North America region and is expected to exceed USD 1.5 billion by 2034. The U.S. dominates the social trading platform market, driven by its robust financial infrastructure and rapid adoption of advanced trading technologies.
Platforms like eToro and Robinhood have gained significant traction due to extensive internet penetration and widespread smartphone usage. Individual traders, seeking simplified and collaborative trading methods, propel the market's growth. The regulatory environment, ensuring transparency, attracts both novice and experienced traders. Additionally, the growing interest in cryptocurrencies and alternative assets further accelerates market expansion, as platforms cater to diverse investment needs.
Europe is a leading region in the social trading platform market, driven by its mature financial landscape and robust regulatory frameworks that support social trading growth. The UK, Germany, and France lead the market, with a growing number of retail investors seeking accessible and collaborative trading solutions. The region benefits from advanced internet infrastructure, high smartphone penetration, and increasing interest in cryptocurrencies and forex trading. Additionally, European users are attracted to platforms offering transparency, social interaction, and educational content, making social trading popular among individual traders.
The Asia Pacific (APAC) region is rapidly emerging as a significant market for social trading platforms, driven by the rise of retail investors, increased smartphone usage, and growing internet penetration. Countries such as India, China, and those in Southeast Asia are witnessing heightened interest in mobile-based trading solutions, including forex and cryptocurrency. The expanding middle class and increasing financial literacy in the region further contribute to market growth. By offering low-cost, accessible investment opportunities, social trading platforms attract a broad demographic, from novice traders to experienced investors.
The social trading platform market in the MEA region, particularly in Gulf countries like Saudi Arabia and the UAE, is expanding due to increasing digital adoption. Mobile trading and fintech innovations are driving this growth, although regulatory frameworks are still developing. In Latin America, social trading is gaining momentum, especially in Brazil and Mexico, as retail investors seek alternative investment solutions amid economic volatility and rising internet penetration.
Robinhood, eToro, and OctaFX collectively held a substantial market share of over 14% in the social trading platform industry in 2024. Multi-asset trading companies like Robinhood foster through their platforms advanced tools for users ranging from basic to very complex ones, especially using stunning video illustrations and tutorials. The firm has developed almost synchronous 24- hours a day futures trading as well as low-cost index options for active traders. These initiatives are laser focused towards increasing their users, while cementing their beachhead in social trading.
Using social trading features like the CopyTrader system, eToro allows its users to copy the strategies employed by successful traders. The platform also integrates education features that equip beginner traders with learning tools that help them improve their game. Further, eToro broadens the scope of its business by increasing offerings in cryptocurrency while implementing sophisticated analysis tools. These initiatives promote an online and community-based approach to trade which increases activity and engagement in the crowded free social trading marketplace.
OctaFX allows its users to benefit from its low prices, affordable spreads, range of trading instruments and approachable customer service that speak several languages which ensures ease of access. It's actively developing social trading features where users are able to subscribe to and copy successful traders, social traders. Its promotional campaigns such as deposit bonuses and trading competitions are meant to capture and retain clients. Placing first an usercentric interface and striving for better trading conditions, OctaFX improves its standing in the growing social trading market.
Major players operating in the social trading platform industry are:
Global leaders invest in the social trading platform market their focus on competition rests on building a strong reputation through promoting their sophisticated yet easy to use interfaces, diversification in portfolio, social trading platforms with community-driven trading strategies and making strategic purchases into new markets. Furthermore, their attention to invention of new products like AI-based trading recommendations, multi-asset support, and integration with blockchain for high-level risk countries has helped them solidify their leadership globally where there is high financial literacy and strong adoption of fintech.
Local suppliers remain active by drawing from their extensive knowledge of local market realities and providing inexpensive and specialized solutions for regional language, local financial requirements, and other cultural aspects. Still, the need for more user-friendly interfaces, improved security features, and custom-designed trading instruments are prompting regional players either to innovate or work with global leaders. There will be a greater degree of market consolidation, driven by increasing mergers and acquisitions in the region, as there is a lot of work to be done by local firms to fill the technology gaps and improve their competitive positions.
Market, By Platform
Market, By Asset Class
Market, By End Use
The above information is provided for the following regions and countries:
Major players in the industry include AvaTrade, eToro, MetaTrader 5 (MT5), NAGA, OctaFX, Pepperstone, Robinhood, Tickmill, TradingView, and Wealthsimple.
The global market size for social trading platform was valued at USD 3.2 billion in 2024 and is projected to reach USD 6.7 billion by 2034, driven by a CAGR of 9% from 2025 to 2034.
Web-based platforms accounted for over 55% of the market share in 2024 and are expected to exceed USD 3.5 billion by 2034, driven by their accessibility and ease of use.
The North America market accounted for over 30% of the market share in 2024 and is expected to exceed USD 2 billion by 2034, driven by robust financial infrastructure and rapid adoption of advanced trading technologies.