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Social Media Management Market Share

Report ID: GMI5766
Published Date: Jul 2024
Report Format: PDF

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Social Media Management Market Share

Major companies operating in the social media management industry include:

Adobe
Buffer
Cision
Digimind
Eclincher
Google
Hootsuite
Hubspot
IBM
Khoros
Meltwater
Oracle
Qualtrics
Salesforce
Sensible
Sprinkler
Sprout Social
Synthesio, Inc.
Talkwater
Zoho

Market players have adopted partnership, acquisition & business expansion strategies to expand their geographic footprint and improve their technological products. For instance, in January 2023, Sprout Social Inc. acquired Repustate, a natural language processing and innovative sentiment analysis company. Through this acquisition, Sprout Social Inc. will increase the breadth, power, and automation of social listening customer care & messaging capabilities with added natural language processing, sentiment analysis, and AI.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of social media management reached USD 15 billion in 2023 and is set to observe 15% CAGR from 2024 to 2032, owing to the growing emphasis on competitive intelligence at a global level.

Retail & e-commerce segment is expected to grow at a CAGR of over 25% through 2032, favored by widespread usage of social media for promoting traffic in an e-commerce app or website, selling products directly through social platforms.

North America market is poised to expand at a CAGR of over 15% during 2024 to 2032, attributed to technological innovations that create opportunities for social media management service providers and vendors.

Adobe, Buffer, Cision, Digimind, Eclincher, Google, Hootsuite, Hubspot, IBM, Khoros, Meltwater, Oracle, Qualtrics, Salesforce, Sensible, Sprinkler, Sprout Social, Synthesio, Inc., Talkwater, and Zoho.