Social Media Analytics Market Share

Social Media Analytics Market Share

Sprout Social and Hootsuite hold a significant share of over 5% in the social media analytics industry. Sprout Social holds a major share in the social media analytics industry due to its comprehensive platform offering. It offers sophisticated tools for social media management, analytics, and engagement on several channels. The user-friendly interface, robustness in analytics capabilities, and integration into various social media platforms that Sprout Social offers attract businesses looking to increase online presence and customer engagement strategies. A reputation established on reliable customer support and relentless innovation makes the company a strong leader in social media analytics.
 

Hootsuite has established a significant presence in the social media analytics market owing to its comprehensive suite of tools for social media management, monitoring, and analytics. The platform offers extended capabilities in post scheduling and management of multiple social media accounts, and the performance metric analytics across a multitude of channels. Its ease of user interface, heavy reporting, integration with numerous social platforms, and ability to scale from small businesses to large enterprises make Hootsuite widely adopted and a leader in the market.
 

Social Media Analytics Market Companies

Major players operating in the social media analytics industry are:

• Sprout Social
• Hootsuite
• Buffer
• Brandwatch
• Sprinklr
• NetBase Quid
• Talkwalker