Social Listening Solutions Market Size - By Solution Type (Social Media Monitoring, Social Analytics, Social Intelligence), By Deployment Mode, By Application, By End-user Industry & Forecast, 2024 - 2032

Social Listening Solutions Market Size

Social Listening Solutions Market size was valued at USD 7.6 billion in 2023 and is anticipated to grow at a CAGR of over 10% between 2024 and 2032. The increasing importance of understanding consumer sentiment and behavior across digital platforms is compelling businesses to adopt sophisticated social listening tools. For instance, in September 2023, Sprinkler's platform update (v. 18.8) underscored its commitment to enhancing social listening solutions with advanced generative AI capabilities. By integrating with Google Cloud's Vertex AI and OpenAI's models, Sprinklr enables more effective monitoring of customer sentiments and real-time feedback across social media platforms.
 

The proliferation of social media platforms and the exponential growth in user-generated content are fueling the demand for advanced analytics capabilities. Organizations seek to harness this wealth of data to identify trends, track competitor activities, and gauge market sentiment swiftly and accurately.
 

The integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies with social listening solutions is revolutionizing how businesses interpret and act upon social data. These technologies enhance automation, sentiment analysis, and predictive analytics, empowering companies to make data-driven decisions promptly. Additionally, the global shift toward digital transformation and the increasing adoption of cloud-based solutions are creating favorable conditions for the expansion of the social listening solutions market. These factors collectively underline a promising trajectory for the market, with continued innovations expected to drive further growth and adoption across various industries worldwide.
 

Adhering to stringent data privacy regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), in the U.S. presents significant challenges for companies when collecting and analyzing consumer data from social media. Ensuring compliance mandates the establishment of robust data governance frameworks and the implementation of secure handling practices to mitigate potential legal consequences.
 

The sheer volume of data generated on social media can overwhelm organizations, making it difficult to separate meaningful insights from noise. Filtering irrelevant data and focusing on actionable intelligence poses a significant challenge, requiring advanced algorithms and AI-driven analytics to streamline the process.
 

Social Listening Solutions Market Trends

AI-driven sentiment analysis and Natural Language Processing (NLP) are refining the understanding of consumer sentiments and trends across diverse social media platforms with enhanced accuracy. Real-time analytics and predictive insights are increasingly essential, enabling businesses to swiftly respond to market changes and customer feedback.
 

Furthermore, there is a growing trend toward integrating social listening into broader customer experience management strategies, aiming to deliver cohesive insights that inform marketing, customer service, and product development efforts. As global data privacy regulations tighten, there is also an increasing focus on bolstering data security and compliance measures within social listening solutions, ensuring businesses can effectively utilize these tools while meeting legal standards.
 

For instance, in October 2023, Tango Digital expanded its social listening system, EARFUL, into Southeast Asia, leveraging AI integrations to enhance brand safety and market intelligence. EARFUL's capabilities in sentiment analysis across multiple languages and its pioneering ability to monitor video content reflect growing trends in the market, emphasizing comprehensive data aggregation and proactive PR management.
 

Social Listening Solutions Market Analysis

Based on deployment mode, the market is divided into cloud-based and on-premises. The cloud-based segment is expected to reach a value over USD 10 billion by 2032.
 

• Cloud-based solutions offer scalability, allowing businesses to easily adjust resources based on demand. This flexibility is crucial as companies expand their social listening capabilities to monitor larger volumes of data from diverse sources and platforms. Cloud-based deployments often eliminate the need for upfront investments in hardware and infrastructure, reducing initial costs. This appeals to businesses looking to manage expenses while scaling their operations effectively.
   
• Cloud solutions enable remote access to data and analytics, facilitating collaboration across geographically dispersed teams. This accessibility is increasingly valuable in a globalized business environment where remote work and collaboration are commonplace.
   

Based on solution type, the social listening solutions market is divided into social media monitoring, social analytics, and social intelligence. The social analytics segment is the fastest growing segment with a CAGR of over 10% between 2024 and 2032.
 

• Businesses increasingly rely on social analytics to derive actionable insights from vast amounts of social media data. These insights help in understanding consumer behavior, preferences, and sentiments, which are critical for making informed business decisions.
   
• Advances in AI and ML have enhanced the capabilities of social analytics solutions. AI-powered sentiment analysis, trend forecasting, and predictive analytics enable more accurate and timely insights, driving the adoption of social analytics tools.
   
• The growth of the social analytics segment is driven by its ability to deliver actionable insights, leverage advanced technologies such as AI, support real-time decision-making, integrate data across platforms, enhance marketing effectiveness, and elevate customer experience management.
   

North America dominated the global social listening solutions market in 2023, accounting for a share of over 35%. The region is home to many tech-savvy enterprises across various industries, including retail, healthcare, finance, and automotive, which heavily utilize social listening tools to gain insights into consumer behaviors and market trends.
 

In the U.S., the adoption of social listening solutions is driven by its highly competitive business environment and the imperative for companies to maintain a strong digital presence. The U.S. businesses leverage social listening to monitor brand reputation, track consumer sentiment, and gauge the effectiveness of marketing campaigns across diverse social media channels.
 

The social listening solutions market in China is witnessing substantial growth driven by the country's vast digital ecosystem and the proliferation of social media platforms such as WeChat, Weibo, and Douyin (TikTok). Chinese businesses are increasingly adopting social listening tools to monitor and analyze massive volumes of consumer data generated across these platforms. With a focus on leveraging AI and ML, Chinese companies use social listening for sentiment analysis, trend forecasting, and customer engagement optimization.
 

South Korean businesses utilize social listening tools to gain deep insights into consumer preferences, behaviors, and market trends across platforms such as KakaoTalk, Naver, and Instagram. AI-powered analytics and real-time monitoring capabilities enable businesses to enhance marketing strategies, improve customer service, and mitigate reputation risks effectively.
 

Japan's social listening solutions market is growing steadily, supported by the country's strong emphasis on innovations and technological advancement. Japanese businesses adopt social listening tools to analyze consumer sentiment, track competitive intelligence, and optimize brand strategies across platforms such as Twitter, Line, and YouTube. AI-driven analytics play a crucial role in providing actionable insights that inform marketing campaigns, product development, and customer engagement initiatives.
 

Social Listening Solutions Market Share

Sprinklr and Brandwatch hold a significant share in the social listening solutions industry. Sprinklr, renowned for its Unified-CXM platform, integrates AI-driven capabilities with customer experience management, empowering over 1,400 enterprise clients to streamline social media engagement and analytics. Brandwatch stands out for its sophisticated social listening and analytics tools, catering to diverse industries with a focus on real-time consumer insights and brand reputation management. Brandwatch's platform excels in monitoring global conversations across social media platforms, providing deep insights into consumer sentiment, competitive intelligence, and market trends.
 

Social Listening Solutions Market Companies

Major players operating in the social listening solutions industry are:

• Brandwatch
• Crimson Hexagon      
• Hootsuite
• Meltwater
• NetBase Quid
• Sprinklr
• Talkwalker
   

Social Listening Solutions Industry News

• In April 2024, Hootsuite announced its acquisition of Talkwalker, a move aimed at enhancing its social media management capabilities with advanced AI-powered social listening solutions. This strategic acquisition positioned Hootsuite to offer predictive analytics, deeper audience insights, and broader reach across social networks and websites, aiming to redefine social media performance and drive impactful marketing strategies globally.
   
• In September 2023, Hootsuite acquired Heyday, a conversational AI platform, to integrate advanced customer engagement features into its social listening tools. This acquisition allows Hootsuite to offer more robust customer interaction capabilities, enabling businesses to engage with their audience more effectively through automated and personalized conversations.
   

The social listening solutions market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD billion) from 2021 to 2032, for the following segments:

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Market, By Solution Type

• Social media monitoring
• Social analytics
• Social intelligence

Market, By Deployment Mode

• Cloud-based
• On-premises

Market, By Application

• Customer experience management
• Competitive intelligence
• Brand management
• Campaign tracking and analysis
• Influencer marketing

Market, By End-user Industry

• Retail and E-commerce
• BFSI (Banking, Financial Services, and Insurance)
• Healthcare
• Travel and hospitality
• Telecommunications and IT
• Media and entertainment
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA