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Collaboration between technology companies (such as Cisco, IBM, and Intel) and sports entities (like leagues, teams, and stadium operators) is becoming increasingly prevalent in the smart stadium industry. These partnerships combine technological expertise with industry-specific knowledge to develop and implement innovative solutions tailored to the needs of sports venues. For example, in October 2023, Cisco has been named an official technology partner of the New England Patriots and Gillette Stadium. The two organizations have a long-standing relationship, and the recent renovation of Gillette Stadium provided an opportunity to further integrate Cisco's networking solutions.
Sport governing bodies like FIFA, UEFA, NFL and the IOC enforce strict security regulations to ensure the safety of athletes, staff, and spectators during major sporting events. To comply, stadium operators are adopting advanced security solutions like video surveillance, access control, facial recognition, and threat detection systems.
For example, in March 2023, Evolv Technology has been named the Official Fan Screening Provider of Acrisure Stadium, home of the NFL's Pittsburgh Steelers. Evolv's state-of-the-art Evolv Express® screening solution is located at Acrisure Stadium's busiest gates, screening many fans as they enter the venue These technologies help monitor crowds, detect suspicious activities, and respond swiftly to security threats. Smart stadium solutions often integrate security measures with IoT and AI capabilities for real-time monitoring and threat assessment, enhancing security and operational efficiency.