Smart Rearview Mirror Market - By Features (Night Vision, Blind Spot Detection, Recording/DVR Functionality, Integrated Backup Camera Display), By Technology, By Vehicle Type, By Sales Channel, By Region, By Forecast 2024 - 2032

Smart Rearview Mirror Market Size

Smart Rearview Mirror Market size was valued at USD 5.9 billion in 2023 and is estimated to register a CAGR of over 13% between 2024 and 2032. The market for smart rearview mirrors is expanding significantly, due to developments in automobile technology.
 

The integration of cameras and displays into smart rearview mirrors improves visibility and safety, especially in adverse conditions or areas with little illumination. Compared to conventional mirrors, this technology reduces blind spots and enhances the overall driving experience. Additionally, smart rear-view mirrors often come with advanced features such as automatic dimming, lane departure warnings, and integration with other vehicle systems, further enhancing driving performance. Additionally, the ability to seamlessly integrate with other vehicle technologies and provide real-time information contributes to a safer and more convenient driving experience. The market is growing as convenience and safety features in cars are becoming important to consumers and automakers.
 

In January 2024, Mahindra introduced several enhancements for the XUV700, including ventilated front seats, auto-dimming interior rearview mirrors (IRVM), and memory functions for the outside rearview mirrors (ORVMs). Moreover, the automotive smart rear-view mirror market is experiencing significant technological advancements, due to manufacturers investing in R&D to add more advanced functions to their systems.
 

Further, it is projected that the integration of augmented reality, machine learning, and artificial intelligence technologies is expected to enhance the capabilities of smart rear-view mirrors. Moreover, AI systems can analyze real-time data from various sensors and cameras to provide proactive alerts and recommendations, such as warning of potential collisions or suggesting optimal driving maneuvers. Furthermore, AI can assist in personalizing the driving experience by adapting the mirror’s display and functionality based on individual driver preferences and behaviors.
 

The market for smart rear-view mirrors is expanding, however, several obstacles could hinder further growth. The high initial costs associated with advanced technology and integration components can decrease potential customers, particularly in price-sensitive markets, thus restricting market penetration. Additionally, concerns about the dependability and durability of these systems in harsh weather conditions such as extreme temperatures or heavy rain pose significant challenges. It is crucial for smart rear-view mirrors to demonstrate consistent performance across diverse environmental conditions. Addressing these factors will be essential for manufacturers to broaden their market appeal and foster further growth in the smart rear-view mirror sector.

Smart Rearview Mirror Market Trends

The growing demand for advanced driver assistance systems (ADAS) is expected to drive significant expansion in the vehicle intelligent rear-view mirror market. ADAS functions, such as lane departure warning and blind spot detection, largely rely on intelligent rear-view mirrors to gather and display data. As customer awareness and adoption of ADAS technologies increase, the market for intelligent rear-view mirrors is anticipated to grow in the upcoming years. In addition, manufacturers have introduced high-resolution screens, digital zoom, and night vision features to enhance vision and clarity in various driving conditions. Furthermore, the customization of mirror settings and displayed information satisfies driver preferences, which may increase market adoption.

In June 2022, Tokai Rika developed an image synthesis technology, leveraging the creation of smart rearview mirrors, that will now be applied to remote monitoring systems for autonomous driving. The company intends to incorporate its remote monitoring system into autonomous driving demonstration demonstrations that will take place in over 40 places around Japan.
 

Smart Rearview Mirror Market Analysis

Based on features, the market is divided into night vision, blind spot detection, recording/DVR functionality, and integrated backup camera display. In 2023, the integrated backup camera display segment accounted for a market share of around 41%. These displays reduce blind spots by offering a clear and real-time view of the area behind the car. Unlike traditional mirrors, which can hide bicycles, people walking, and other vehicles, these cameras provide a wide-angle view directly in the rearview mirror.
 

Integrating a camera directly into the rearview mirror provides drivers with an unhindered, wide-angle view, which helps in identifying and avoiding objects that might otherwise go unnoticed. This clear, real-time image significantly enhances the driver’s ability to detect any obstacles and make safer driving decisions. The technology is especially useful for reversing or parking in restricted areas, where the risk of accidents is higher. By using this feature, road safety improves, accidents decrease, and drivers can make safer decisions.

Based on sales channel, the smart rearview mirror market is categorized into OEM and aftermarket. In 2023, the OEM segment accounted for a market share of around 77% and is projected to grow by 2032. This sales channel has a strong relationship with automobile manufacturers and an established distribution network, which helps them gain a considerable market share in the smart rearview mirror industry. OEMs use these relationships to integrate their products directly into new cars during the manufacturing process, increasing their market penetration. For instance, in September 2022, OMNIVISION collaborated with Analog Device, Inc. to develop a rear-view system that enables car OEMs to effortlessly transition from SD to high-definition resolution while retaining the highest level of outcomes and the most affordable system price.
 

North America dominated the global smart rearview mirror market with a major share of over 34% in 2023. The high rate of adoption of cutting-edge automotive technologies in the region is primarily due to increased disposable incomes and a strong consumer preference for safety and innovation. Customers in the region are willing to spend a premium on high-end cars with modern amenities such as smart rearview mirrors that enhance safety and driving pleasure. Additionally, demand is fuelled by the emphasis on vehicle safety as well as the availability of advanced technologies. Further, with growing disposable incomes, customers are more likely to choose cars with integrated technology, which is consistent with a larger trend of people preferring high-tech solutions for enhanced driving security and convenience.
 

Moreover, the strict safety requirements and automobile regulations in Europe create an environment conducive to the adoption of cutting-edge technologies, such as smart rearview mirrors. High safety standards set by the European Union compel automakers to incorporate advanced technologies that improve both safety and driver assistance. The development and implementation of smart rearview mirrors, which provide functions including enhanced visibility, collision alerts, and real-time traffic information, are driven by these regulations.
 

In Asia Pacific, the strong automotive sector in the region, driven by expanding consumer demand and car manufacturing, is the main factor behind the smart rearview mirror market growth. The demand for rear-view mirrors is significantly boosted by the rise in automotive production in countries such as China, India, Japan, and South Korea. Further, various factors such as urbanization, the growing middle-class population, and an increased focus on car safety measures all contribute to market growth. The rear-view mirror market is expected to continue growing steadily as long as Asia-Pacific remains a major center for automotive innovation and production.  For instance, in August 2022, Audi India launched Q3, which incorporates several new features. The vehicle now includes a frameless auto-dimming IRVM and parking aid plus a rearview camera, enhancing driver safety and comfort. These additions are part of the overall upgrade to the Q3, which includes other new features.

Smart Rearview Mirror Market Share

Continental AG and SL Corporation. hold a significant market share of 21%, these companies invest heavily in research and development, driving innovation in smart rearview mirrors. These companies leverage partnerships with automotive manufacturers and retailers to expand their market reach. Their strong distribution networks ensure that their smart rearview mirrors are readily available to consumers across various regions.
 

By offering a range of products at different price points, these companies make smart rearview mirrors accessible to a wider audience, including both premium and budget-conscious consumers, thereby expanding the market.
 

Smart Rearview Mirror Market Companies

The major players operating in the smart rearview mirror industry are:

• Continental AG
• Ficosa Internacional SA
• Magna International Inc.
• Mitsuba Corp.
• Murakami Corporation
• SL Corporation.
• VALEO
   

Smart Rearview Mirror Industry News

• In January 2023, OMNIVISION announced the release of its new 1.3-megapixel (MP) OX01E20 system-on-chip (SoC) for automotive 360-degree surround view systems (SVS) and rear-view cameras (RVC). The OX01E20 is designed to provide top-of-the-line LED flicker mitigation (LFM) and 140 dB high dynamic range (HDR) capabilities for automotive single-chip image sensor and signal processor solutions.
   
• In August 2022, Audi India, a division of AUDI AG launched its latest addition, the new Q3, which showcases several noteworthy technological advancements. These additions not only enhance driver safety but also contribute to improved comfort and convenience. Alongside these features, the new Q3 boasts several enhancements that enhance the driving experience.
   

The smart rearview mirror market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) and shipment (in Units) from 2021 to 2032 for the following segments:

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Market, By Features

• Night Vision
• Blind Spot Detection
• Recording/DVR Functionality
• Integrated Backup Camera Display

Market, By Technology

• Digital Display Mirrors
• Hybrid Mirrors
• Auto-dimming Mirrors

Market, By Vehicle Type

• Passenger Car
• Commercial Vehicles
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Market, By Sales Channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA