Smart Mirror Market

Smart Mirror Market Size

The global smart mirror market was valued at USD 1.8 billion in 2024. The market is expected to grow from USD 2 billion in 2025 to USD 6 billion in 2034, at a CAGR of 12.9%.

The global smart mirror industry is anticipated to witness incredible growth due to rising use of smart home technologies. With the growing need for comprehensive solutions, consumers have shifted towards smart mirrors as an important element of their homes. These mirrors enhance a person’s connected experience by providing interactive displays, voice recognition, and integration with other smart gadgets. In 2013, German company Mues-Tec launched the first smart mirror during the ISH and CeBIT trade fairs. Smart mirrors obtained a warm welcome at National Retail Federation’s Big Show 2022 following the introduction of FirstLook Smart Mirror by MySizeID. The market has grown tremendously over the years with automotives, retail, and hospitality industries incorporating smart mirrors to increase functionality, provide interactivity, and engage customers.

A key driver of market growth is the automotive sector, where smart mirrors are integrated with advanced driver assistance systems (ADAS) and connected vehicle technologies. These mirrors have features like auto-dimming, blind-spot recognition, and rear cameras that enhance the comfort and safety of the driver. The adoption of EVs coupled with the need to modernize the infrastructure in Europe is leading to major development in the region. Smart mirrors are also being used in retail stores to facilitate virtual fittings as well as personalized shopping, while the hospitality sector is using them for automated concierge services. New advancements in technology might allow for intelligent mirrors to incorporate artificial intelligence (AI) and augmented reality (AR) to make use of the mirrors more interactive. The smart mirrors market will benefit from innovations and increasing demand for years to come.

Smart Mirror Market Trends

• The adoption of smart mirrors in various sectors continues to grow as users’ needs for sophisticated and tailored experiences increase. In retail, the customer virtual try-on feature that enables customers to interact with products more and positively influences purchasing decisions is on the spotlight. The National Retail Federation (NRF) indicates that 40% of users are more willing to buy goods after using virtual try-on options. The future customization trend generates new smart mirror market opportunities, which will be followed by innovation and market growth.
  
• Smart mirrors allows for unparalleled user experiences such as virtual try-on features for retail and personalized coaching at home due to the automation and integration of AI, IoT, and other smart technology. This advanced interaction has led to more client needs in various fields like retail, automotive, and even personal car.
  
• Smart mirrors use in automobiles is also increasing due to legal requirements for more sophisticated safety features in cars. For instance, the U.S. federal government set guidelines for rear visibility technology to be integrated into all new under-one-ton vehicles produced after March 31, 2018.
  
• Retailers are using smart mirrors more frequently to foster customer engagement and provide an interactive shopping experience. Along with the increased use of virtual fitting rooms and personal attention services, digitalization of retail business is also growing.
  

Smart Mirror Market Analysis

Based on component, the market is divided into hardware, software, and service. The hardware segment dominates the market, accounting for USD 1.1 billion in 2024 and is expected to grow at a CAGR of 13.6% during the forecast period.

• The hardware segment, which includes display screens, cameras, sensors, and communication devices, is essential in making smart mirrors functional. These parts make smart mirrors more intelligent by providing touch and image processing together with wireless communication.
  
• Sensor technology as well as display quality is an area where smart mirrors are advancing. New display technology is being developed by industry leaders such as Samsung and LG, who are adopting flexible OLED displays. These newly developed smart mirrors provide better user experience by being more interactive and multifunctional.
  
• The expansion of the market is bolstered by the growing need for premium quality displays. The global display market as of 2023 is valued at USD 136.5 billion, with an expected growth of more than 5% from 2024 to 2032. The advancement in display technologies will continue to power the smart mirrors market as the features incorporated into these mirrors will become more sophisticated, hence increasing the market value.
  

Based on application, the smart mirror market is categorized into automotive, residential, retail, and healthcare. In 2024, the automotive segment held a market share of about 48.3% and is expected to reach USD 2.9 billion by 2034.

• Car manufacturers are adopting the use of smart mirrors in vehicles to improve the safety and functionality of the vehicle. These mirrors come with added features that include blind spot detection, rear view cameras, and auto-dimming features that enhance overall driver awareness and safety on the road.
  
• The adoption of smart mirrors in modern vehicles is being sped up by government regulations. Rules such as the U.S. NHTSA’s rule on rear visibility requires the inclusion of rear-view cameras, making smart mirrors a requisite safety feature on modern vehicles.
  
• AI-enabled smart mirrors are being introduced by premium brands such as Tesla and BMW, giving these brands a competitive edge and an increase in market share. These innovations provide more safety and convenience, driving greater demand for these brands and improving user experience.
  

Based on distribution channel, the smart mirror market is categorized into online, and offline. The offline segment dominated the market in 2024 and is expected to maintain its position during the forecast period.

• While online retail is on the rise, smart mirrors remain popular store purchases at offline locations such as specialty stores, electronics shops, and even automobile dealerships.
  
• Several customers have the tendency to touch the item before purchasing it, especially for expensive items like automotive smart mirrors or high-end residential instalments
  
• Physical retail locations have an edge over smart mirror sales with more personalized customer service, installation help, and having the product in stock at the time of purchase.
  

The U.S. dominated the North America market with a revenue of USD 500 million in 2024 and is expected to grow at a CAGR of 13.1% during the forecast period. 

• The adoption of smart home technologies, together with the infusion of AI and IoT into consumer electronics, is driving the U.S. smart mirror market. Parks Associates estimates that the number of smart devices per U.S. broadband household reached 17 on average in 2023.
  
• The Chinese market is being boosted by the governmental initiatives such as the 2025 “Made in China” plan aimed at promoting sophisticated IoT manufacturing technologies.
  
• The robust automotive industry in Germany is advancing the growth of smart mirrors with demand from the country accounting for 30% of the European automotive production.
  
• With regard to technology adoption, the Saudi Initiatives are providing more opportunities due to increased investments in smart cities and, consequently, the adoption of smart mirrors in both residential and commercial buildings.
  

Smart Mirror Market Share

• In 2024, Top 5 players such as AD Natom AG, Avis Electronics Corporation, Dension Evervue, Electric Mirror, Inc, and Ficoca International SA held a share of about 10-15%.
  
• AD Natom AG has high-tech mirrors for sale, particularly the eco-friendly PURE Series with integrated LED lighting. The homogenous lighting provided by their mirrors is seamlessly augmented by touchpads, LED clocks, and mirror defoggers, with customizable size, pattern, and luminance options. Designed for easy installation, these mirrors can also be customized in their online configurator.
  
• Avis Electronics Corporation, formerly known as AVEL, specializes in the production of smart mirrors as well as waterproof and mirror TVs. Their product range include smart mirror TVs that range from 23.8 to 75 inches for use in bathrooms, bedrooms, and living rooms. These mirrors possess automatic defogging features, music playback, and virtual try-on options suitable for residential and commercial use.
  
• Evervue serves both the residential and commercial market with a diverse line of products that include bathroom mirrors with embedded screens, outdoor TVs, and digital signage.
  
• Electric Mirrors features specially designed LED lighted natural light mirrors made from DuraMirror glass. Their mirrors uses innovative technologies such as Ava color-tuning and Keen dimming, providing easy installation with high control functionality, making them ideal for bathrooms.
  
• Ficoca provides automotive solutions and specializes in smart mirrors integrated with ADAS features, which include blindspot monitors and lane departure warning systems.
  

Smart Mirror Market Companies

Major players operating in the smart mirror industry are:

• AD Natom AG
• Avis Electronics Corporation
• Dension Evervue
• Electric Mirror, Inc
• Ficoca International SA
• Gentex Corporation
• Harman International Industries
• Keonn Technologies SL
• Kohler Company
• LumiDesign
  

New technologies and rising demand within diverse fields are contributing to the rapid growth of the smart mirror market. Businesses are employing various tactics and methods to strengthen their positions within the ever-growing competition. One of the major points is the investment of resources in R&D so new emerging technologies, including AI, AR, and IoT, can be integrated. For instance, Memomi Labs specializes in the fashion industry with smart mirrors equipped with virtual eyewear and clothing try ons.

Moreover, businesses have formed strategic partnerships to enhance their market penetration and product delivery. There is also competition in the smart mirror sector where key participants are investing significant resources into R&D with the objective of developing products that meet changing customer needs. An example is the partnership between Basemark Oy and Digital Media Professionals Inc. (DMP) in June 2020, where they joined forces to design a smart mirror system for commercial trucks which aimed at minimizing the accidents resulting from blind spots. This system merges Basemark’s Rocksolid engine with AI-based real-time object recognition and Augmented Reality (AR) warning capabilities provided by DMP, alongside enhancing the vehicle's fuel economy by reducing aerodynamic drag.

Smart Mirror Industry News

• In August 2023, HILO introduced smart mirrors with embedded LED lights. The mirrors provide some of the best lighting options, including color temperatures. They can be paired through Bluetooth to other devices for online streaming, checking emails, calendar appointments, and even navigation. The mirrors could further interact with other smart devices, including smart scales, smart watches, and sleep monitors, to gather health data. Users could also automate homes with smart locks, security cameras, and doorbell controls manually using the mirrors.
  

• In January 2022, Séura Solutions debuted a range of vanity mirrors designed to fit every style. Séura vanity mirrors are custom tailored and handcrafted for a one-of-a-kind experience like no other.
  
• In November 2020, The MULTIX Impact C is a ceiling-mounted digital radiography (DR) equipment by Siemens Healthineers. Also, the MULTIX Impact VA20 was released, which is a newer version of the well-known floor mounted parent DR system.
  
• In January 2020, The MyLabX8 Ultrasound System was launched by Esaote North America in Canada. This system expands the presence of the MyLab Ultrasound product series in the Canadian market.
  

The smart mirror market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and (Thousand Units) from 2018 to 2034, for the following segments:

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Market, By Component

• Hardware
• Software
• Services

Market, By Application

• Automotive
• Residential
• Retail
• Healthcare

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Russia
  • Belgium
  • Sweden
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Vietnam
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Iran
  • Turkey