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The global market is fragmented in nature with prominent players operating in the market such Lululemon, iFIT Inc., Tonal, Interactive Strength, Inc, Echelon Fit US, Peloton, Speediance, Portl, Hydrow, and Vaha Global. To meet the growing consumer demand, manufacturers are adopting strategic steps such as mergers, acquisitions, partnerships, and collaboration in order to consolidate their position in the market.
For instance, In May 2024, Portl raised $3 million in a funding round led by Bharat Innovation Fund. The round saw participation from T-Hub Foundation and existing investor Kalaari Capital. The fresh capital infusion will help Portl’s product development, market expansion, and enhancement of its artificial intelligence (AI) systems.
Major players operating in the smart fitness mirror industry include: