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The market is fragmented, with several regional companies operating on a global scale. Together these companies hold a market share of 15%-20% of the total market. Many companies are focusing on developing advanced features such as hydration tracking, temperature control, Bluetooth connectivity, and app integration. Companies are continuously enhancing their products with new features to differentiate themselves from competitors. Some brands are incorporating AI and machine learning to provide personalized hydration recommendations based on user data, such as physical activity levels, location, and personal health information.
Major players operating in the market are: