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Based on the application, the smart badge market is divided into corporate, hospitality, events and conferences, government and healthcare, and others. The government and healthcare segment dominated the global market with a share of over 35% in 2023. Both government and healthcare organizations are under pressure to improve operational efficiency. Smart badges enable quick and secure verification of credentials, streamlining access control and reducing bottlenecks at entry points.
In healthcare settings, this efficiency can be critical in emergencies where time is of the essence. Government and healthcare facilities often deal with a high volume of visitors. Smart badges can improve visitor management by issuing temporary access credentials, tracking visitor movements, and ensuring visitors comply with site-specific access policies.
Based on the type, the market is divided into smart badges with display and those without display. The smart badges equipped with a display segment is projected to grow at 10% CAGR and reach a revenue of over USD 25 billion by 2032. They offer a more interactive and engaging user experience compared to traditional badges. They can show personalized information, notifications, and messages, making them more functional and valuable for users in various settings, such as conferences, workplaces, and healthcare facilities.
The integration of displays enables real-time communication with badge holders. This feature is particularly beneficial in large events or organizations where timely updates, schedules, or alerts need to be communicated directly to individuals, enhancing operational efficiency and user experience.
Asia Pacific smart badge market accounted for 30% of the revenue share in 2023. The Asia Pacific region is experiencing rapid economic growth and urbanization, leading to increased investments in infrastructure, healthcare, corporate sectors, and public services. This growth creates a larger market for smart badge technologies for access control, identification, and other applications. The continuous expansion of the corporate and industrial sectors in the Asia Pacific region necessitates efficient systems for employee identification, time and attendance tracking, and access management. Smart badges are being adopted by businesses to meet these needs, further propelling market growth.