Smart Air Purifiers Market

Smart Air Purifiers Market Size

The global smart air purifiers market was estimated at 4 billion in 2023. The market is expected to grow from 4.3 billion in 2024 to 9 billion in 2032, at a CAGR of 9.7%.

 The market is witnessing significant growth due to increasing levels of air pollution, particularly in urban areas. As industrialization and urbanization intensify, air quality continues to deteriorate, exposing people to harmful pollutants. For instance, as reported by the World Health Organization (WHO) in December 2023, both household and ambient air pollution together contribute to an estimated 6.7 million premature deaths annually.  In response, consumers are turning to air purification solutions to improve indoor air quality, creating a surge in demand for smart air purifiers. These devices, equipped with advanced filtration systems, help mitigate the effects of pollutants, ensuring cleaner, healthier indoor environments.

In addition to rising pollution, growing awareness of the health risks associated with poor air quality is pushing more consumers to invest in smart air purifiers. Allergens, particulate matter, and harmful gases contribute to respiratory diseases, allergies, and other health issues. As awareness of these risks’ spreads, more households and businesses are prioritizing air quality, further boosting the market for smart purifiers.

Smart Air Purifiers Market Trends

• Advanced AI and machine learning technologies are being integrated into smart air purifiers to enhance their efficiency. These algorithms allow purifiers to learn from user habits and air quality data, enabling the devices to automatically adjust settings based on factors such as pollution levels, room occupancy, and time of day.
  
• This intelligent optimization ensures that the air purifier operates at peak performance, improving air quality while conserving energy, and providing a more personalized and responsive user experience. For example, In April 2024, Qubo, a brand under Hero Electronix, launched a new series of Smart Air Purifiers in India. These purifiers come equipped with smart features, controllable via a mobile application and QSensAI. Notably, this AI technology is designed to learn and adapt to individual preferences over time.
  

Smart Air Purifiers Market Analysis

The market by technology is segmented into high-efficiency particulate air (HEPA), activated carbon filtration, and others.

• The high-efficiency particulate air (HEPA) segment generated a revenue of USD 1.8 billion in 2023 and is anticipated to surpass USD 4.1 billion by 2032.
  
• HEPA filters have secured a substantial market share. Capable of capturing particles as tiny as 0.3 microns with remarkable effectiveness, HEPA filters are in high demand among consumers prioritizing air quality.
  
• Furthermore, the HEPA segment's dominance is bolstered by a growing awareness of respiratory health concerns and the demand for advanced air filtration solutions.
  

• The smart air purifiers market by product type is segmented into dust collectors, fume and smoke collectors, allergen-specific air purifiers, and others.

• The dust collectors segment was the leading segment in this market in 2023 with a revenue of USD 1.5 billion and has a market share of around 36.4%.

• Dust collectors are highly effective in capturing fine dust, allergens, and particulate matter (PM2.5 and PM10), making them essential for maintaining indoor air quality, especially in urban environments with high pollution levels.
  

• The U.S. smart air purifiers market was valued at around USD 0.8 billion in 2023 and is anticipated to register a CAGR of 10.3% between 2024 and 2032.
  
• The U.S. dominates the smart purifiers market in North America due to its advanced technological infrastructure, high consumer awareness regarding air quality, and strong purchasing power. The growing prevalence of respiratory issues, such as asthma and allergies, has heightened demand for efficient air purification solutions. Additionally, stringent regulations by agencies like the environmental protection agency (EPA) promote cleaner indoor air standards, further driving market growth.
  

Country-level Analysis

• North America: In 2023, the smart air purifiers market revenue for the U.S. was around USD 0.8 billion and is expected to reach USD 1.9 billion by 2032. The region is experiencing a rising prevalence of diseases such as asthma, allergies, and heart disease. According to the National Heart, Lung, and Blood Institute, asthma affects approximately 25 million people in the United States. This increasing disease prevalence, coupled with growing public awareness about the health impacts of poor air quality, is expected to drive market growth in the region.
  
• Europe: Europe dominated the smart air purifiers market with a share of around 23% in 2023 and is expected to grow at a robust CAGR of 10% during the forecast period. Germany leads the European market. This growth is attributed to increasing air pollution levels in several European countries, which exceed the World Health Organization (WHO) recommended limits. According to a June 2024 article by the European Environment Agency, exposure to nitrogen dioxide and fine particulate matter above WHO recommendations resulted in approximately 52,000 and 253,000 premature deaths, respectively, in 2021. These statistics underscore the demand for advanced air purification solutions capable of real-time monitoring and targeted pollutant removal.
  
• Asia Pacific: China dominated the Asia Pacific smart air purifiers market in 2023 acquiring a market share of 29.4% in 2023 and is expected to grow during the forecast period from 2024-2032 rising pollution levels, the presence of developing economies like China, and increased investments by key market players are expected to drive market growth in the region. For example, in November 2023, ECOVACS Group, a global service robotics and smart household appliances company, established its first office in Singapore. These developments are likely to boost regional demand and market expansion.
  

Smart Air Purifiers Market Share

• The top 5 companies in the market such as A.O. Smit Corporation, Coway Co. Ltd, Honeywell International Inc., Xiaomi Corporation, and Unilever PLC hold a market share of 10-15%.
  
• Major players like A.O. Smit Corporation, Coway Co. Ltd, Honeywell International Inc., Xiaomi Corporation are expanding their footprint across the globe with a strategic focus on penetrating high-growth markets in North America, Europe, and Asia Pacific. This has led to strategic acquisitions and partnerships consolidating their position in the market.
  

Smart Air Purifiers Market Companies

Honeywell International Inc., a major player in the market, reported USD 38.5 billion USD in revenue in 2024. Honeywell has strategically differentiated itself in the market through the integration of advanced connectivity features, as witnessed by the Honeywell Bluetooth Smart Air Purifier HPA8350B. Through the Bluetooth technology of this product, the company improves user convenience, allowing consumers to seamlessly control air purifier settings, monitor air quality, and receive filter replacement alerts via a dedicated mobile application.

LG Electronics Inc., another major player in the market, reported USD 60.21 billion USD in revenue in 2024. The company through its innovative integration of advanced air purification technologies with cutting-edge smart features is reflected in its PuriCare line. The company’s key strategy focuses on delivering holistic air care experience by incorporating multi-stage filtration systems, including HEPA filters and deodorization layers, alongside smart connectivity via the LG ThinQ app.

Major players operating in the smart air purifiers market are:

• A.O Smith Corporation
• Airfree Produtos Electronicos
• Blueair AB (Part of Unilever)
• Coway Co. Ltd
• Dyson Ltd
• Honeywell International Inc
• IQAir AG,
• Koninklijke Philips N.V
• Levoit
• LG Electronics Inc
• Molekule, Inc
• Sharp Corporation
• Unilever PLC
• Winix Inc
• Xiaomi Corporation
  

Smart Air Purifiers Industry News

• In November 2024, Qubo, a brand owned by Hero Group, expanded its product lineup by launching two advanced smart air purifiers, the Q600 and Q1000, specifically designed for larger living spaces that as an area up to 1,000 square feet. These models feature high strength brushless DC motors and durable filters which have a lifespan of approximately 15,000 hours. The products are equipped with Qubo's proprietary AI technology, QSensAI, which monitors real-time air quality and automatically adjusts settings to optimize performance and energy consumption. These models are available for purchase through online platforms such as the company’s website and major online marketplaces such as Amazon, with prices starting at USD 300.
  
• In September 2024, Secure Connection, a company owned by Honeywell, announced significant upgrades to its Air Touch P2, U1, and U2 models, in which Alexa-enabled voice controls are integrated and aimed to enhance smart home connectivity. This development allowed users to manage their air purifiers through voice commands via the "Honeywell Air Touch" app, offering functionalities such as remote activation to ensure clean indoor air upon arrival. The inclusion of Wi-Fi connectivity enables real-time monitoring and control from anywhere, catering to the growing consumer demand for convenience and automation in home appliances.
  
• In July 2024, Blueair launched its advanced air purifier, the Classic Pro CP7i, designed for spaces of approximately 589 square feet or larger. This model incorporates technology to deactivate germs effectively.
  
• Also in July 2024, Xiaomi introduced the MIJIA All-Effect Air Purifier Ultra Enhanced Edition in China. This device can remove 95 different air pollutants.
  
• In May 2024, AAF International expanded its manufacturing capabilities by opening ISO Class 4, 6, and 7 cleanrooms in Missouri, dedicated to the production of HEPA filters.
  

This smart air purifiers market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand units) from 2021 to 2032, for the following segments:

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Market, By Product Type, 2021 – 2032

• Dust collectors
• Fume and smoke collectors
• Allergen-specific air purifiers
• Others

 Market, By Technology, 2021 – 2032

• High-efficiency Particulate Air (HEPA)
• Activated carbon filtration
• Others

Market, By End Use, 2021 – 2032

• Residential
• Commercial

Market, By Coverage Area, 2021 – 2032

• Up to 300 sq ft
• 300-600 sq ft
• 600-1000 sq ft
• Above 1000 sq ft

Market, By Distribution Channel, 2021 – 2032

• Online
  • Company owned website
  • E-commerce website
• Offline
  • Supermarkets/hypermarkets
  • Specialty stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA