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Based on application, the small business segment held over 65% of the market share in 2023. The establishment of broadband converged services for small firms is propelling the growth of small businesses. Offering robust & integrated broadband solutions enhances connectivity, accelerates data transfer, and supports efficient operations for SOHO setups.
For instance, in June 2021, BT launched a dedicated unit, the SOHO division, to address the communication requirements of small businesses in the UK. These businesses, containing an employee size of nine or fewer employees, constitute over 95% of the nation's private sector companies. This initiative targets the market of approximately 5.7 million potential customers in this segment.
Based on service type, the maintenance services segment accounted for a small office home office service market share of around 32% in 2023. The escalating dependence on technology in SOHO setups underscores the importance of maintenance services. As SOHO businesses rely heavily on various technological components, ensuring the smooth operation of hardware and software becomes paramount. In this context, preventive maintenance assumes a critical role by proactively addressing potential issues, minimizing downtime, and optimizing the performance of IT infrastructure. Together, technology dependence and preventive maintenance drive the demand for specialized services, sustaining the efficiency of SOHO environments.
North America small office home office service market accounted for 35% of the revenue share in 2023. The surge in entrepreneurship and the establishment of small businesses stand as a pivotal factor propelling the market in North America. The region has witnessed a remarkable increase in individuals venturing into entrepreneurship, creating a diverse landscape of small businesses. This entrepreneurial boom creates a substantial market for services specifically designed to meet the unique needs of SOHO setups, ranging from specialized software solutions to networking services, driving the overall market growth & vibrancy in North America.