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The global small engine industry is highly fragmented owing to the presence of several market players. Major companies operating in the market are Briggs, Honda, Yamaha, accounting over 36% revenue share in the year 2023. The major companies are focusing on mergers & acquisitions, facility expansion, and strategic partnerships to expand their product offerings, customer reach, and enhance market presence. Companies are also focusing on acquisition strategy.
Government support to boost the adoption of high efficient sustainable engines and the geographical expansion of key players are anticipated to intensify the market competition over the forecast timeframe. An acquisition strategy enables a company to enter new markets and product lines instantaneously with a recognized brand having a good reputation and an existing client base. An acquisition can overcome market entry barriers that were previously challenging.
Major companies operating in the small engine industry include: