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The open-air slingshots segment held over 60% of slingshot market share in 2022. The enhanced rider connectivity with open-air slingshots is fostering a deeper engagement between riders & their vehicles. For instance, in August 2023, Can-Am, a BRP Inc. brand, introduced product updates within its range of three-wheeled vehicles for the 2024 model year.
A key focal point in this unveiling is the advancement of rider connectivity across the Can-Am Spyder F3 & RT models. These models are equipped with an innovative 10.25-inch color touchscreen that supports Apple CarPlay, significantly enhancing the rider's connectivity with the vehicle. This connectivity enables riders to seamlessly control multimedia and access real-time data.
The recreational segment accounted for 45% of the slingshot market share in 2022. Recreational activities are playing a crucial role in propelling the market revenue. These vehicles are well-suited for various recreational pursuits due to their unique designs & capabilities. Automobile enthusiasts are drawn to these motorcycles for leisurely rides, scenic tours, weekend getaways, and adventurous explorations. Their open-air configuration and dynamic performance provide an exhilarating experience, making them an appealing choice for individuals seeking both thrill & relaxation in their recreational activities.
North America slingshot/3 wheeled motorcycle market recorded 55% of the revenue share in 2022. The introduction of an online marketplace for vehicles including slingshot & 3-wheeled motorcycles is significantly boosting the market expansion. This digital platform offers a convenient & accessible way for potential buyers to explore & purchase vehicles, thereby expanding the market reach.
For instance, in March 2023, Polaris Inc. launched the Polaris Xchange to empower customers to purchase the vehicle while seeking initial or subsequent powersports vehicles. This all-inclusive digital marketplace, meticulously crafted to cater to powersports customers, provides the capability to explore, investigate, and initiate the purchase journey for a wide array of off-road vehicles, snowmobiles, motorcycles, slingshots, and side-by-sides, all in one seamless online platform. This trend aligns with the changing consumer preferences for online shopping, thereby contributing to increased visibility, accessibility, and growth within the market.