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The demand for male skincare products is increasing as men become more aware of and willing to invest in skin health. This trend is expanding the consumer base for skin supplements, driving growth in the market. For instance, a report published by Euromonitor International in 2023 found that over 40% of male consumers reported using day, night, or anytime cream, moisturizer, or lotion more than any other product, followed by eye cream, serum, or gel. With the proliferation of e-commerce, consumers now have greater access to a wider variety of skin health supplements and treatments, further boosting market growth.
Additionally, continued research and innovation are introducing new ingredients, such as ceramides, collagen peptides, and hyaluronic acid supplements, into the market. These ingredients are promoted for their potential to improve skin health and treat skin disorders, including scar treatment and eczema, which is driving further market expansion.