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Major players like Aetrex, Bauerfeind, FootBalance System Ltd., and New Balance Athletics, Inc. leverage their brand recognition and established distribution networks to maintain a strong market presence. These brands together make up for about 40% of the market share. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
Major players operating in the shoe insole industry include: