Shoe Care Market

Shoe Care Market Size

The global shoe care market size was estimated at 4.7 billion in 2023. The market is expected to grow from 4.9 billion in 2024 to 7.3 billion in 2032, at a CAGR of 5%. In the past few years, it has been witnessed that there is a notable increase in awareness among the consumers regarding the importance of proper footwear maintenance.

Individuals are recognizing that regular care not only enhances the appearance of their shoes but also extends their lifespan, leading to cost savings over time. This shift in consumer mindset has been particularly evident among professionals who invest in high-quality footwear and seek to maintain a polished appearance.

For example, as per the data released by Journal of the Asiatic Society of Mumbai, a survey was done in Delhi NCR, India in which primary data of 138 respondents were collected to analyze the footwear purchasing decisions of the consumer. It was analyzed that 13.8% of respondents do not care about footwear brands while shopping whereas 15.2% do pay little heed while purchasing footwear and 27.5% strongly care about brands while purchasing.  Thus, branding plays an imperative role when purchasing footwear and as a result care for premium footwear among consumer increases as they have paid high price for them driving the growth in demand for market.

Additionally, the popularity of tutorials and guides on shoe care across various platforms such as YouTube indicates a growing interest in this area. Moreover, the rise of social media influencers and fashion bloggers emphasizing the significance of well-maintained footwear has further fueled this trend.

Shoe Care Market Trends

• Brands in the market are collaborating to capture diverse customer segments and increase their product credibility in such a competitive market. For example, in October 2024, Reshoevn8r partnered with OxiClean to launch a co-branded sneaker care solution marks a strategic move in the market. This collaboration leverages OxiClean's strong brand recognition in stain removal and Reshoevn8r's niche expertise in sneaker maintenance, creating a powerful synergy.
  
• Companies are integrating advanced technology to simplify and enhance footwear maintenance. This trend is being witnessed across the globe. This shift reflects consumers' increasing demand for convenience, efficiency, and effective care, especially as sneaker culture gains prominence in the world. For example, in 2022, Philips launched the Sneaker Cleaner GCA1000/60 in India which automates cleaning with multifunctional brushes, catering to consumers having sneakers and consumers who invest heavily in premium footwear.
  

Shoe Care Market Analysis

• The market by product is segmented into shoe polish, shoe clean, and shoe care accessories.
  
• The shoe polish segment generated a revenue of USD 2.8 billion in 2023 and is anticipated to surpass USD 4.5 billion by 2032.
  
• Shoe polish is crucial for maintaining leather footwear, offering shine, color restoration, and protection, with frequent usage driving repeat purchases.
  
• Consumers find shoe polish cost-effective, easy to use, shoe polish remains a go-to product in shoe care routines globally.
  

• The shoe care market by application is segmented into formal shoes, casual shoes, sports shoes and others.
  
• The formal segment was the leading segment in this market in 2023 with a revenue of USD 2.4 billion and has a market share of around 51.6%.
  
• The prominence of formal shoes in the shoe care products market can be attributed to their high value and the considerable investment consumers make in them. Crafted from premium materials such as leather or suede, these shoes demand specialized care to uphold their appearance and extend their lifespan.  
  

• The U.S. shoe care market was valued at around USD 1 billion in 2023 and is anticipated to register a CAGR of 5.2% between 2024 and 2032.
  
• The U.S. leads the market for a few key reasons. Consumers have strong purchasing power, allowing them to spend on high-quality and specialized shoe care products across different price points.
  
• Additionally, the country’s advanced retail and e-commerce networks make it easy for people to find and buy a wide variety of shoe care items. Moreover, there’s a cultural emphasis on personal grooming and professional appearance, where well-maintained shoes play a big role in making a polished first impression.
  
• North America: In 2023, the market revenue for the U.S. was around USD 1 billion and is expected to reach USD 1.6 billion by 2032. There are several key factors support North America's growth in demand for the shoe care products. Firstly, North America pronounced emphasis on personal grooming and appearance fuels a robust demand for shoe care products. North America citizens prioritize a polished and professional appearance, which is pushing the demand for effective shoe care solutions. Furthermore, the market is also thriving on a sophisticated retail infrastructure, encompassing both brick-and-mortar stores and a robust e-commerce platform, ensuring consumers easily access a wide range of shoe care products.
  
• Europe: Europe held a shoe care market share of around 28.1% in 2023 and is expected to grow at a robust CAGR of 5.4% during the forecast period. In Europe, the market is experiencing a notable shift towards premiumization, driven by consumers' increasing awareness of footwear maintenance and a preference for high-quality products.
  
• This trend is particularly evident in countries like Portugal, where the footwear industry is moving upmarket, focusing on luxury and high-end segments. Companies are investing in advanced machinery and modernizing their production processes to cater to this demand, aiming to produce superior footwear that necessitates specialized care products.
  
• Asia Pacific: China dominated the Asia Pacific shoe care market in 2023 acquiring a market share of 27.3% in 2023 and is expected to grow during the forecast period from 2024-2032. In the Asia-Pacific region, the market is witnessing significant growth, driven by increasing consumer awareness of footwear maintenance and a rising demand for both formal and athletic shoes. The presence of key manufacturing companies in these countries facilitates faster and more cost-effective production of new products, which are then exported globally. Especially in China, the footwear industry is likely to generate massive revenue in the coming years. This growth is attributed to the country's vast working population and increasing participation in various sporting activities.
  

Shoe Care Market Share

• The top 5 companies in the market such as Angelus Shoe Polish, Griffin Shoe Care, Implus Footcare, LLC, Salzenbrodt GmbH & Co. KG, and Shinola hold a market share of 5%.
  
• Angelus Shoe Polish focuses on customization, offering a wide range of products that cater to sneaker enthusiasts and artists, thereby tapping into the growing sneaker culture.
  
• Griffin Shoe Care emphasizes quality and tradition, maintaining a loyal customer base through reliable and effective products.
  

Shoe Care Market Companies

Major players operating in the shoe care industry are:

• Allen Edmonds Corporation
• Angelus Shoe Polish
• C.P. Marketing Inc.
• Charles Clinkard
• GRANGERS
• Griffin Shoe Care
• Implus Footcare, LLC
• Payless ShoeSource Inc.
• S. C. Johnson & Son, Inc.
• Salamander
• Salzenbrodt GmbH & Co. KG
• Schuhhaus Klauser GmbH & Co. KG
• Shinola
• TRG Shoe Cream
  
• Implus Footcare LLC has expanded its portfolio by acquiring complementary brands, enhancing its market presence and product diversity.
  
• Salzenbrodt GmbH & Co. KG, known for its Collonil brand, invests in research and development to create advanced shoe care solutions, including eco-friendly options, aligning with the increasing consumer demand for sustainable products.
  
• Shinola integrates shoe care into its broader lifestyle brand, offering premium care products that complement its footwear line, thereby providing a holistic customer experience.
  

Shoe Care Industry News

• In September 2023, Astromueller AG, a shoe company, acquired Schuhhaus Klauser GmbH & Co. KG (Salamander), a historic European footwear brand with a 120-year legacy. This strategic acquisition aims to modernize the Salamander brand and launch a new collection focused on contemporary and comfort-oriented designs.
  
• In February 2023, Shoe Park, a leading footwear retailer, opened a new outlet featuring 15 new footwear brands for all age groups. This expansion is expected to increase demand for shoe polish in the Maldives and the Asia-Pacific region.
  
• In August 2022, Philips introduced the Philips Sneaker Cleaner GCA1000/60, a product designed for the growing global sneaker market. As sneaker culture grows, there is increasing demand for effective and convenient shoe care solutions, making the Sneaker Cleaner a timely and valuable addition to the market.
  

This shoe care market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Product, 2021 – 2032

• Shoe polish
• Shoe clean
• Shoe care accessories

 Market, By Application, 2021 – 2032

• Formal shoes
• Casual shoes
• Sports shoes
• Others

Market, By Price, 2021 – 2032

• Low
• Medium
• High

Market, By Sales Channel, 2021 – 2032

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa