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Notable trends that have shaped consumer preferences and industry dynamics have been observed in the industry in last five years. Personalization and customization are now essential, with manufacturers providing solutions specifically designed to address individual tastes and skin concerns. Eco-friendly and sustainable sheet masks are becoming more popular, a sign of the increasing demand from consumers for goods that are less harmful to the environment. More complex and potent skincare products have been made available by technological breakthroughs like smart masks and bio-cellulose inventions. Furthermore, the market has witnessed the convergence of wellness and beauty, with sheet masks catering to skincare needs as well as relaxation and stress reduction, in line with the larger trend of self-care. Social media and influencer marketing have a big impact on product visibility and customer choices as digital engagement keeps growing.