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Sexual Wellness Market Size

Report ID: GMI5990
Published Date: Jun 2023
Report Format: PDF

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Sexual Wellness Market Size

Sexual Wellness Market size was valued at over USD 36.5 billion in 2023 and is projected to reach more than USD 75.7 billion by 2032. Sexual wellness refers to the state of overall well-being and satisfaction in individual’s sexual life. It encompasses physical, emotional, mental, and social aspects of sexuality, including sexual health, pleasure, and relationships. Sexual wellness involves positive and respectful attitudes towards one's own sexuality and engaging in consensual and fulfilling sexual experiences.

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Moreover, sexual wellness promotes a healthy and satisfying sexual life while prioritizing consent, communication, and personal well-being. Market includes a wide range of offerings designed to enhance and support individuals' sexual experiences and overall sexual health. In addition, substantial awareness regarding sexual wellness among population leads to greater emphasis on sexual health, safe practices and the use of sexual products that promote pleasure and intimacy.

Sexual Wellness Market Report Attributes
Report Attribute	Details
Base Year:	2023
Sexual Wellness Market Size in 2023:	USD 36.5 Billion
Forecast Period:	2024 - 2032
Forecast Period 2024 - 2032 CAGR:	8.5%
2032 Value Projection:	USD 75.7 Billion
Historical Data for:	2018 - 2023
No. of Pages:	390
Tables, Charts & Figures:	899
Segments covered:	Product, End User, Distribution Channel and Region
Growth Drivers:	Rising prevalence of STDs and HIV in developed and developing economies Growing prevalence of vaginal dryness and dyspareunia Increasing awareness about sexual wellbeing High investment in sex tech companies Upsurge demand for contraceptives throughout the world Continuous product launches in the developed economies
Pitfalls & Challenges:	Lack of awareness and proper care among the elderly people in developing countries Adverse effects due to toxic ingredients in products Social stigma in developing countries

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Furthermore, ongoing advancements in sexual wellness products will act as a significant driver for the sexual wellness market. Since development of sex toys incorporate Bluetooth connection, app-controlled functionality, and virtual reality are increasing customer preference and product demand in developed regions thereby stimulating market revenue size. Additionally, continuous launch of novel products in the market will offer wide array of options for consumers. This will enable individuals to find products that better align with their specific needs, preferences, and desires. The introduction of new technologies, materials, and designs to enhance the effectiveness, comfort, and overall experience of sexual wellness products is anticipated to boost market penetration.

Authors: Mariam Faizullabhoy

Frequently Asked Questions (FAQ) :

Global market for sexual wellness was valued at over USD 36.5 billion in 2023 and is projected to reach more than USD 75.7 billion by 2032.

The sex toys segment dominated the market and will witness 8.7% CAGR from 2023 to 2032 owing to the growing acceptance and normalization of sexual pleasure & exploration leading to increasing preference for sex toys among the population base.

The U.S. sexual wellness industry accounted for over USD 10 billion in 2022 and will continue growing through 2032 attributed to the upsurge in government initiatives to improve awareness about STDs and HIV.

Reckitt Benckiser Group PLC, Kessel Medintim GmbH, LELO, Doc Johnson Enterprises, Hot Octopuss Limited, Karex Berhad, Veru Inc., Bijoux Indiscrets, Adam & Eve Stores, BioFilm, Inc., Mayer Laboratories, Inc., LifeStyles Healthcare Pte Ltd, Innovus Pharmaceuticals, Inc., and Pipedream Extreme.