Sexual Health Supplements Market
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Sexual Health Supplements Market size was valued at USD 2.9 billion in 2023 and is expected to reach USD 6 billion by 2032 growing at a CAGR of 8.7% over the analysis period. The market is propelled by several factors, including increased awareness about sexual health concerns, evolving lifestyles, and the proliferation of e-commerce platforms.
Also, the burgeoning aging demographic has emerged as a pivotal catalyst propelling market expansion. As per the World Health Organization (WHO), the population aged 60 years and above is experiencing notable growth in proportion to the total population. As of 2019, the demographic of individuals aged 60 years and older reached 1 billion with projections indicating a surge to 1.4 billion by 2030, with further escalation to 2.1 billion by 2050. With advancing age, individuals commonly encounter declines in sexual health attributed to multifarious factors including hormonal changes, chronic health conditions, and medication use. This has led to an uptick in demand for supplements to improve sexual functions, thereby augmenting the market expansion.
Sexual health supplements refer to dietary supplements formulated with vitamins, minerals, herbs, or other natural ingredients intended to support and enhance various aspects of sexual well-being. These nutraceutical supplements target concerns such as libido, erectile function, hormonal balance, fertility, and overall sexual vitality. They are designed to address deficiencies and optimize physiological functions.
| Report Attribute | Details |
|---|---|
| Base Year: | 2023 |
| Sexual Health Supplements Market size in 2023: | USD 2.9 Billion |
| Forecast Period: | 2024 to 2032 |
| Forecast Period 2023 - 2032 CAGR: | 8.7 |
| 2023 Value Projection: | USD 6 Billion |
| Historical Data for: | 2021 - 2023 |
| No of Pages: | 190 |
| Tables, Charts & Figures: | 303 |
| Segments Covered: | Product Type, Supplement Type, Formulation, Gender, Application, Distribution Channel, and Region |
| Growth Drivers: |
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| Pitfalls Challenges: |
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Based on the product type, the global market is classified into natural and synthetic & blends. The natural products segment has asserted its dominance in the global market by securing a significant share and experiencing growth of 8.8% between 2024 – 2032.
Based on the supplement type, the sexual health supplements market is classified into over-the-counter (OTC) and prescription. The OTC segment held the largest business share of 72.1% in 2023.
Based on the formulation, the sexual health supplements market is classified into capsules, tablets, solutions, powders, and other formulations. The capsules segment is expected to reach USD 1.9 billion by 2032.
Based on gender, the sexual health supplements market is classified into men and women. The men’s segment leads the market accounting for the largest revenue of USD 1.8 billion in 2023 and is projecting its dominance throughout the forecast period.
Based on the application, the sexual health supplements market is classified into libido boosting, erectile dysfunction, fertility, vitality booster, and other applications. The libido boosting segment is poised to dominate the global market, with an anticipated growth of 8.5% during the analysis period.
Based on the distribution channel, the sexual health supplements market is categorized into hypermarkets/ supermarkets, pharmacies/drug stores, and online pharmacies. The pharmacies/drug stores channels segment accounted for the highest market share in 2023 and is expected to reach USD 2.9 billion by 2032.
North America region is projected to maintain its lead in the sexual health supplements market, anticipated to reach USD 2.2 billion by 2032.
The market is characterized by a multitude of supplement manufacturers offering products targeting diverse aspects of sexual wellness. Also, the manufacturers are emphasizing innovative formulations and natural ingredients to carve out niche segments of the market. This dynamic landscape fosters intense competition, compelling companies to differentiate themselves through product innovation, branding, and marketing strategies to meet the rising demand for sexual health solutions.
Prominent players operating in the sexual health supplements industry are as mentioned below:
Market, By Product Type
Market, By Supplement Type
Market, By Formulation
Market, By Gender
Market, By Application
Market, By Distribution channel
The above information is provided for the following regions and countries:
Sexual health supplements market size was USD 2.9 billion in 2023 and is expected to reach USD 6 billion by 2032 owing to the increased awareness about sexual health concerns, evolving lifestyles, and the proliferation of e-commerce platforms worldwide.
The natural segment is expected to register 8.8% CAGR from 2024-2032 due to growing sexual health awareness and preference for natural and organic solutions.
North America sexual health supplements industry is expected to record USD 2.2 billion by 2032 due to robust healthcare infrastructure, widespread awareness regarding sexual health, and a progressive regulatory environment in the region.
General Nutrition Centers, Himalaya Wellness Company, Irwin Naturals, Lovehoney Group Ltd., Metagenics, Nature's Bounty, NOW Foods, Solgar Inc., Source Naturals, and Twinlab Consolidated Corporation, are some of the major sexual health supplements companies worldwide.