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The shift from traditional cable and satellite TV to over the top OTT platforms such as Netflix come Amazon Prime Video and Disney plus which offer a variety of content and features to the users OTT platforms can be accessed through smart devices such as smartphones tablets laptops and smart TVs without the need for a set-top box however some users still prefer to use set-top boxes to access OTT services as they offer faster and smoother streaming, better sound and picture quality and personalised recommendations.
Smart set-top boxes can be integrated with other smart home devices and offer voice controller remote access features. The rise of smart homes is fuelled by technological advancement and the increasing consumer preference for convenience and comfort.