Self-Service Business Intelligence (BI) Tools Market Size - By Component (Software, Services), By Deployment Mode (Cloud, On-Premises), By Organization Size (SME, Large Enterprise), By Application, By End-User & Forecast, 2024 - 2032

Self-Service Business Intelligence Tools Market Size

Self-Service Business Intelligence Tools Market size was valued at USD 6.3 billion in 2023 and is projected to register a CAGR of 15% from 2024 to 2032. The rise in the adoption of cloud-based BI solutions has emerged as a significant driver for the market. Organizations increasingly favor cloud-based BI platforms, owing to their scalability, flexibility, and cost-effectiveness compared to traditional on-premises solutions.
 

In addition, cloud BI solutions offer seamless integration with diverse data sources and enable real-time data access from anywhere, thus facilitating faster decision-making processes. Moreover, this deployment model alleviates the burden of infrastructure management and maintenance, allowing businesses to focus more on deriving insights and less on IT overhead.
 

Furthermore, companies are focused on enhancing mobile BI applications, enabling agile collaboration and communication among teams regardless of their location. Through this, users can share insights, collaborate on data analysis, and receive timely notifications of critical updates through their mobile devices.
 

For instance, in October 2023, In October 2023, Power BI Mobile underwent a significant update aimed at improving user interaction and accessibility. The navigation also got streamlined with new bars, making it easier to find and engage with content on mobile devices. Also, key features such as the "Quick access" tab display frequently used items and metadata such as refresh times, and ensure quick access to critical data. Moreover, the "Activity" feed keeps its users updated on relevant events within their Power BI account.
 

The self-service BI tools market holds significant promise for the future. However, it faces several notable challenges that could impede its growth. One significant challenge includes the complexity of data integration and governance, which involves managing diverse data sources and ensuring regulatory compliance and data quality. Another challenge is the skills gap in handling advanced BI tools, hindering organizations from fully leveraging analytics technologies due to a lack of expertise in data modeling, AI-driven analytics, and interpreting insights for actionable decisions. All these factors act as major restraining factors in hampering the market growth.
 

Self-Service Business Intelligence Tools Market Trends

The self-service BI (Business Intelligence) industry is witnessing a significant shift towards the democratization of data, fueled by the integration of natural language processing (NLP) capabilities. This trend signifies a move away from requiring specialized technical knowledge to access and analyze data. By leveraging NLP, self-service BI tools are becoming increasingly user-friendly, thus empowering a wider range of business users to interact with data intuitively and extract valuable insights.
 

Traditionally, self-service BI tools were dependent on users formulating queries using a specific syntax or language. This posed a barrier for non-technical users, hindering their ability to leverage the full potential of the data. However, NLP bridges this gap by enabling users to interact with data using natural language, similar to day-to-day communication. This can involve asking questions in simple English and formulating requests using spoken language.
 

For instance, in January 2024, Databricks introduced AI/BI, a novel business intelligence solution designed to democratize analytics within enterprises. This innovative product includes dashboards for creating interactive interfaces and Genie for responding to spontaneous queries using natural language. Driven by a sophisticated AI system, AI/BI learns from an organization's data ecosystem to deliver insights seamlessly, without the need for extensive initial setup, thereby enhancing the accessibility of self-service BI capabilities across the board.
 

Self-Service Business Intelligence Tools Market Analysis

Based on component, the market is categorized into software and services, with the software segment holding the largest share of 62% in 2023. The software segment leads the market, primarily due to its ability to empower non-technical users to independently access and analyze data. These software tools offer intuitive interfaces, drag-and-drop functionalities, and pre-built templates that simplify complex data querying and visualization tasks. They also often integrate AI and machine learning capabilities to automate data preparation and offer predictive analytics, thus enhancing their adoption.
 

Further, as businesses seek agility and faster decision-making, these features make self-service BI software indispensable for democratizing data access across organizations, driving their widespread adoption and leadership in the market.
 

Based on organization size, the self-service business intelligence tools market is divided into SME and large enterprise.  The large enterprise segment accounts for the largest share of 59% in 2023, due to their substantial resources, complex data environments, and extensive operational scale. These organizations have the financial capacity to invest in sophisticated BI solutions, including high-end self-service software and supporting infrastructure.
 

With diverse and extensive datasets spanning multiple departments and regions, large enterprises benefit significantly from self-service BI tools that empower business users to independently explore and analyze data. This capability accelerates decision-making processes and enhances operational efficiency across the organization. Moreover, self-service BI platforms offer robust features for data governance and compliance, crucial for meeting regulatory requirements and ensuring data security.
 

North America leads with a substantial self-service business intelligence tools market share of 47% in 2023. The major growth factors that drive the market in the region include the presence of a robust ecosystem of tech-savvy enterprises across various industries, including finance, healthcare, and technology, which are early adopters of advanced BI tools. In addition, these companies prioritize data-driven decision-making and invest heavily in cutting-edge BI solutions to gain competitive advantages. Combined with a strong culture of innovation and entrepreneurship, these factors position North America at the forefront of the self-service business intelligence tools market.
 

Europe is emerging as a significant player in the market led by GDPR (General Data Protection Regulation), which imposes strict guidelines on data handling and privacy. This regulatory environment compels businesses to invest in BI tools that ensure compliance while managing and analyzing large datasets securely.
 

Countries in the Asia Pacific region is experiencing rapid digital transformation, driven by the adoption of cloud technologies and digital platforms. This transformation is accelerating the demand for BI tools that can handle and analyze large volumes of data generated from digital interactions and transactions.
 

Self-Service Business Intelligence Tools Market Share

Microsoft Corporation and Salesforce are leading companies in the market. The leaders in the self-service BI tools market typically adopt a strategic approach that focuses on innovation, scalability, and customer-centricity. These companies invest heavily in research and development to continuously enhance their BI platforms, integrating advanced analytics, AI-driven insights, and intuitive user interfaces. They prioritize scalability, ensuring their solutions can handle large volumes of data and cater to diverse organizational needs across various industries. Customer-centricity is core to their strategy, offering personalized support, comprehensive training programs, and flexible deployment options to meet the specific requirements of enterprises and SME.
 

Self-Service Business Intelligence Tools Market Companies

Major players operating in the market are:

• IBM
• Microsoft Corporation
• MicroStrategy
• Oracle
• Qlik
• Salesforce
• SAP
• SAS
• Sisense Ltd.
• TIBCO Software Inc.
   

Self-Service Business Intelligence Tools Industry News

• In August 2023, Alteryx, Inc. expanded its partnership with Google Cloud to integrate Alteryx Designer Cloud with Looker Studio. This collaboration aims to provide users enhanced access to AI-powered data preparation capabilities, significantly accelerating the data preparation process by up to 10 times. The integration includes improved connectivity to Excel, CSV files, and cloud storage platforms such as Sharepoint and OneDrive, facilitating efficient data transformation and enhancing decision-making processes.
   
• In April 2024, Tableau unveiled enhanced generative AI tools, including natural language-based metric exploration and improved integration with Databricks. Pulse, their insight generator, now offers Pulse Q&A for querying metrics in natural language, while Einstein Copilot aids with AI-driven data transformations and Tableau Catalog integration. These advancements align Tableau with competitors in AI innovation, aiming to democratize BI access. Additionally, Tableau expanded its partnership with Databricks, enhancing data sharing and real-time analysis capabilities for joint users.
   
• In June 2024, Microsoft Power BI enhanced its integration capabilities by enabling connectivity with Oracle Databases using Microsoft Entra ID Single Sign-On (SSO) tokens. Users no longer need to migrate data to other platforms for centralized access management, thereby simplifying data governance and enhancing security through Azure AD tokens. This integration supports both on-premises and Oracle Cloud Infrastructure (OCI) databases, facilitating efficient data preparation and insightful analytics directly from Power BI Desktop and Service environments.
   

The self-service business intelligence (BI) tools market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) from 2021 to 2032, for the following segments:

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Market, By Component

• Software
• Services
  • Professional services
  • Managed services

Market, By Deployment mode

• On-premises
• Cloud

Market, By Organization size

• SME
• Large enterprise

Market, By Application

• Sales & Marketing
• Financial Management
• Customer Service & Support
• Supply Chain Analytics
• Workforce Analytics
• Others

Market, By End-user

• BFSI
• Healthcare
• Retail
• IT & Telecom
• Government & Public Sector
• Manufacturing
• Media & Entertainment
• Energy & Utilities
• Transportation & Logistics
• Education
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• South America
  • Brazil
  • Argentina
  • Rest of South America 
• MEA
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of MEA