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The increasing adoption of sustainable construction practices is one of the major trends influencing the market expansion. The rising environmental concerns has pushed the construction industry to seek various eco-friendly solutions, adding to the market size.
For instance, in March 2022, to spread awareness about the usage of green cement, the governments of India, the U.K., Germany, the UAE, and Canada, as part of the new Industrial Deep Decarbonization Initiative, announced a pledge to purchase low-carbon steel and concrete from the heavy industry. The growing stringency of green building standards and regulations is likely to further drive the market demand.