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Based on deployment model, the cloud segment held over 68% of the market share in 2023. As businesses are increasingly adopting cloud technologies, the need to secure data and applications in such environments becomes of utmost importance. Cloud security testing services are expected to witness increased adoption to ensure data privacy, integrity, and regulatory compliance.
With the versatility and scalability of the cloud, organizations need to employ robust security testing solutions to identify vulnerabilities and protect against the evolving cyber threats. This will boost the growth of the cloud segment in the market. For instance, in June 2023, Honeywell launched the Honeywell Digital Prime solution, a cloud-based digital twin for efficient & secure testing. The solution allows users to test frequently for more accurate results.
Based on industry vertical, the BFSI segment accounted for 25% of the security testing market share in 2023. This industry handles vast volumes of sensitive data and transactions, which makes it a prime target for cyber threats. To safeguard customer information and maintain trust, BFSI companies are increasingly investing in security testing services. Regulatory requirements further drive segment growth as institutions need to comply with stringent data protection laws. To meet the BFSI sector's unique security challenges and its commitment to ensuring robust cybersecurity measures, the segment is witnessing expansion in the market.
North America security testing market size recorded 36% of the revenue share in 2023. It is home to many technology-driven enterprises and financial institutions, which are the prime targets for cyber threats. Regulatory frameworks and data privacy laws, such as GDPR and CCPA, are pushing organizations to invest in security testing. The increasing adoption of cloud technologies and IoT devices further fuels the demand for robust security solutions, making North America a prominent market for security testing services.