Secondary Packaging Market Trends

Secondary Packaging Market Trends

Automation in secondary packaging is becoming increasingly prevalent as companies seek to improve efficiency, reduce labor costs, and minimize errors. Advanced technologies like robotic packaging systems, automated sorters, and conveyor systems are being widely adopted. Additionally, smart packaging solutions, which include features like QR codes, RFID tags, and temperature sensors, are gaining traction. These innovations not only streamline the packaging process but also enhance product traceability and consumer engagement. For instance, in April 2022, Sealed Air launched its new digital packaging brand, Prismiq, which aims to revolutionize the packaging industry by integrating digital technology with traditional packaging methods.
 

The concept of a circular economy is gaining traction in the market. Companies are increasingly focusing on creating closed-loop systems where packaging materials are recovered, recycled, and reused. This trend is supported by collaborations between manufacturers, retailers, and recycling firms, aimed at reducing waste and promoting sustainable practices throughout the packaging lifecycle. For instance, in August 2024, Unilever, USAID, and EY launched the CIRCLE Alliance, a new USD 21 million public-private initiative aimed at reducing plastic pollution and supporting circular economies.