Secondary Packaging Market - By Material (Paper & Paperboard, Plastic, Metal, Wood, Others), By Product Type (Folding Cartons, Corrugated Boxes, Plastic Crates, Wraps and Films, Others), By End-use Industry, Forecast 2024 - 2032

Secondary Packaging Market Size

Secondary Packaging Market size was valued at USD 259.48 billion in 2023 and is anticipated to register a CAGR of over 5% from 2024 to 2032. The surge in e-commerce has significantly impacted the market, as online shopping requires robust packaging solutions to protect products during transit.
 

With the shift towards direct-to-consumer sales, companies are increasingly investing in secondary packaging that can withstand the rigors of shipping while also being lightweight and cost-effective. This has led to a rise in demand for materials like corrugated boxes, bubble wrap, and shrink films that offer both protection and efficiency in the logistics process. For instance, according to data published by India Brand Equity Foundation in May 2024, the Indian e-commerce industry is on a rapid growth trajectory, projected to reach a staggering USD 300 billion by 2030. This surge is fueled by increasing internet penetration, a growing middle class, and the convenience of online shopping.
 

Growing environmental concerns and regulatory pressures have made sustainability a crucial driver in the secondary packaging market. Companies are increasingly seeking eco-friendly packaging solutions that minimize environmental impact, such as recyclable, biodegradable, and reusable materials. This trend is spurred by both consumer demand for greener products and stricter regulations on packaging waste management. For instance, in February 2024, Cadbury Australia partnered with Amcor to source approximately 1,000 tonnes of post-consumer recycled (PCR) plastic for its chocolate packaging.
 

While the push for sustainability is a growth driver, stringent environmental regulations can pose challenges for the secondary packaging market. Compliance with evolving regulations on packaging materials and waste management requires significant investment in research, development, and implementation of eco-friendly solutions. Companies may face increased costs and operational complexities in meeting these standards, which can strain resources and impact profitability. Failure to adhere to regulatory requirements can also result in fines, reputational damage, and loss of market access, hindering market growth.
 

Secondary Packaging Market Trends

Automation in secondary packaging is becoming increasingly prevalent as companies seek to improve efficiency, reduce labor costs, and minimize errors. Advanced technologies like robotic packaging systems, automated sorters, and conveyor systems are being widely adopted. Additionally, smart packaging solutions, which include features like QR codes, RFID tags, and temperature sensors, are gaining traction. These innovations not only streamline the packaging process but also enhance product traceability and consumer engagement. For instance, in April 2022, Sealed Air launched its new digital packaging brand, Prismiq, which aims to revolutionize the packaging industry by integrating digital technology with traditional packaging methods.
 

The concept of a circular economy is gaining traction in the market. Companies are increasingly focusing on creating closed-loop systems where packaging materials are recovered, recycled, and reused. This trend is supported by collaborations between manufacturers, retailers, and recycling firms, aimed at reducing waste and promoting sustainable practices throughout the packaging lifecycle. For instance, in August 2024, Unilever, USAID, and EY launched the CIRCLE Alliance, a new USD 21 million public-private initiative aimed at reducing plastic pollution and supporting circular economies.
 

Secondary Packaging Market Analysis

Based on material, the market is segmented into paper & paperboard, plastic, metal, wood, and others. In 2023, the paper & paperboard segment accounted for the largest market share with over 42% share.
 

• Paper and paperboard are increasingly favored in the packaging industry due to their sustainability and versatility. These materials are derived from renewable resources, making them an eco-friendly alternative to plastics. Innovations in paper and paperboard technology enable the creation of strong, lightweight packaging solutions suitable for various applications, from corrugated boxes to high-quality folding cartons. Their recyclability and biodegradability further enhance their appeal, aligning with global efforts to reduce environmental impact and promote circular economy practices.
   
• The demand for paper and paperboard is growing as companies and consumers seek sustainable packaging options. Advances in manufacturing techniques have improved the durability and functionality of these materials, expanding their use beyond traditional applications. With increased focus on reducing plastic waste and meeting regulatory requirements, paper and paperboard are positioned as key players in the transition to greener packaging solutions. Their adaptability, combined with ongoing innovations, supports a shift towards more sustainable and responsible packaging practices.
   

Based on product type, the secondary packaging market is divided into folding cartons, corrugated boxes, plastic crates, wraps and films, and others. In 2023, the wraps and films is the fastest growing segment forecasted with a CAGR of over 7%.
 

• Wraps and films are crucial in the packaging industry for their flexibility and protective qualities. These materials, including shrink wraps, stretch films, and biodegradable options, offer excellent coverage and safeguarding for products. Their primary functions include moisture and contamination protection, extended shelf life, and tamper evidence. Innovations in wraps and films, such as enhanced strength and eco-friendly materials, address both practical and environmental concerns, making them indispensable in sectors like food and beverage, pharmaceuticals, and consumer goods.
   
• The market for wraps and films is evolving with a strong focus on sustainability. Companies are increasingly adopting recyclable, compostable, and biodegradable films to reduce environmental impact. Technological advancements have led to the development of high-performance films that offer improved functionality while being environmentally conscious. As consumer and regulatory pressures drive the demand for greener packaging solutions, wraps and films continue to adapt, offering versatile and sustainable options that meet both industry standards and ecological goals.
   

In 2023, the North America secondary packaging market held the largest share of over 32%, and it is predicted that it will hold its dominant position throughout the forecast period. North America is a dominant region in the packaging industry, characterized by advanced infrastructure and a strong emphasis on innovation and sustainability. The U.S. and Canada lead in adopting cutting-edge packaging technologies and sustainable practices, driven by stringent environmental regulations and high consumer demand for eco-friendly solutions.
 

The region excels in various packaging sectors, including flexible films, paperboard, and smart packaging technologies. Companies are increasingly focusing on reducing plastic use, improving recyclability, and integrating advanced features like digital tracking. North America's market strength is further bolstered by its well-established logistics networks and significant investment in research and development.
 

Germany's secondary packaging market is characterized by a strong emphasis on sustainability and technological innovation. The country leads in adopting eco-friendly materials and practices, driven by stringent environmental regulations and consumer demand for greener solutions. Advanced technologies such as smart packaging and automation are widely implemented to enhance efficiency and traceability. Germany’s well-established logistics infrastructure supports the need for high-quality, durable packaging solutions, reinforcing its position as a key player in the European market.
 

China's secondary packaging market is expanding rapidly due to robust industrial growth and a booming e-commerce sector. The country's increasing focus on modernization and consumerism drives demand for innovative and efficient packaging solutions. Companies are investing in sustainable materials and advanced technologies to meet environmental regulations and consumer preferences. Additionally, the rise of domestic and international trade is fueling the need for reliable packaging to ensure product safety and integrity throughout the supply chain.
 

Japan’s secondary packaging market is marked by its focus on precision and advanced technology. The country’s packaging solutions often incorporate cutting-edge automation and robotics to ensure high efficiency and quality control. Additionally, Japan's commitment to sustainability drives the development of eco-friendly materials and waste reduction strategies. The market benefits from a highly developed retail sector and a culture that values meticulous packaging standards, contributing to innovations and high-quality packaging solutions.
 

South Korea's secondary packaging market is growing due to rapid industrialization and increasing consumer demand for aesthetically appealing and functional packaging. The rise of e-commerce and the emphasis on product presentation are driving the adoption of advanced packaging technologies and sustainable practices. South Korean companies are focusing on integrating smart packaging solutions and optimizing design to enhance consumer experience and logistics efficiency. The market is also influenced by strong regulatory standards and a push towards eco-friendly materials.
 

Secondary Packaging Market Share

Major players operating in the secondary packaging industry are:

• Amcor plc
• Berry Global Inc.
• Packaging Corporation of America
• Stora Enso Oyj        
• Westrock Company
• Ball Corporation
• International Paper Company
   

Amcor plc, Berry Global Inc., and Packaging Corporation of America are key players in the global packaging market. Amcor excels in flexible and rigid packaging, emphasizing sustainability with recyclable and biodegradable materials. Berry Global focuses on plastic packaging and sustainable practices, investing in recycled content and waste reduction. PCA is known for its high-quality paper-based packaging, including corrugated containers, with a strong commitment to operational efficiency and environmental responsibility.
 

Stora Enso Oyj, Westrock Company, Ball Corporation, and International Paper Company each contribute to the industry with distinct strengths. Stora Enso provides renewable and eco-friendly packaging solutions, while Westrock delivers comprehensive, sustainable paper and packaging products. Ball Corporation specializes in aluminum packaging, focusing on recyclability and lightweight solutions. International Paper excels in paper and packaging with a strong emphasis on sustainable forestry and recycling, serving a broad range of industrial needs.
 

Secondary Packaging Market Companies

Major players operating in the secondary packaging industry are:

• Amcor plc
• Berry Global Inc.
• Packaging Corporation of America
• Stora Enso Oyj        
• Westrock Company
• Ball Corporation
• International Paper Company
   

Secondary Packaging Industry News

• In August 2023, Amcor announced the launch of its next-generation Medical Laminates solutions, which are designed to be recyclable within the polyethylene stream. This innovation aims to reduce the carbon footprint of medical packaging while maintaining performance standards for healthcare applications. The new mono-material polyethylene laminate can replace non-recyclable materials in various medical packaging formats, supporting sustainability goals in the healthcare sector.
   
• In November 2023, Liberty Coca-Cola Beverages announced a partnership with WestRock to replace 200,000 pounds of plastic annually with paper packaging. The shift involves replacing plastic multipack rings with WestRock’s innovative paper solutions, marking a significant step in Coca-Cola’s sustainability efforts.
   

The secondary packaging market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Material

• Paper & Paperboard
• Plastic
• Metal
• Wood
• Others

Market, By Product Type

• Folding Cartons
• Corrugated Boxes
• Plastic Crates
• Wraps and Films
• Others

Market, By End-use Industry

• Agriculture
• Consumer Electronics
• Consumer Goods
• Food & Beverage
• Healthcare
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA