Home > Consumer Goods & Services > Apparel, Footwear and Accessories > Second-Hand Fashion Market
Social media influencers, celebrities, and fashion bloggers usually advocate for sustainable fashion choices and Second-Hand clothing by sharing their thrifted findings. More people are exploring Second-Hand possibilities due to this visibility and endorsement, thereby changing public perception and increasing societal acceptance and normality of thrift store purchasing. The younger generations—Millennials and Gen Z in particular—place a higher value on ethical and sustainable consumption. As buying used goods becomes more common, the stigma attached to it is fading, in turn, stimulating market demand.